Your Added Value Is Your Only Value

There has been quite a lot of debate these days about what it takes to be a Social Media Manager. People under 25 whine that you need to be young. People over 25 who wish they were young scream that you need to be “experienced”, aka old. The truth that most social media professionals won’t admit to is that it doesn’t matter.

The truth is that a monkey can do the job of most social media managers.  Or an intern…or a monkey you’ve hired as an intern (which I recommend).

Anyone at any age can post content to a social network (see cute baby above). Anyone can reply to basic questions about a business.  Anyone can provide updates and wait for a response.

Quit fighting for responsibility for executing tasks. There is zero value in this. There is no longer any value in the task because it’s assumed. Completing tasks is now the starting point, not the end. Contrary to ebooks or blog articles, social media is no longer a mystery that it once was perceived to be. The gig is up, the Wizard has been revealed. So now what?

Your Added Value Is Your Only Value

Start proving real actual value. Start with providing something else you bring to the table. What will you provide that I can’t pay someone oversees for 1/10 the price?  What do you provide my intern can’t do? If you’re an intern, what do you add that an older more experienced employee can’t do? These answers all differ for each individual and they matter differently for each business and each opportunity but you need to figure it our, fast.

Stop with the meaningless debate over who can accomplish a list of tasks. With the way the world works these days the only real value you bring is what else you can add. What you possess or provide that the other person does not. If you can figure that out you’ll eventually be promoted out of that Social Media Manager position and get a seat at the big kid table with the rest of the adults.

Default image
Scott S Bishop
Scott S. Bishop is editor for Real Time Marketer and a marketing strategist with a specialty in social media. He is an avid blogger and active across the net. He is @thescottbishop on Twitter
Leave a Reply