The Importance of Facebook Pages for Businesses

Like it or not, Facebook is going to be a permanent fixture in the social landscape for years to come. For many people, Facebook is social media. Businesses need to learn to adapt to that reality and leverage Facebook’s power to connect people to expand their reach. Most of the corporate heavyweights have already accepted that fact and administer Facebook pages for their brands. However, there are still plenty of holdouts who haven’t hopped on the bandwagon. There are a few very important reasons why they should do so immediately.

800 Million Users

Within the next year or two, Facebook will be able to boast a billion registered users worldwide. For those keeping score at home, that’s nearly one-seventh of the population of the globe. As such, there’s no more powerful way to raise awareness of a company’s brand and interact with current and potential future customers. By not fielding a basic Facebook company profile page, many businesses are missing out on untold millions in revenue that could have been attained through the use of social marketing. With Facebook’s website hosting so many profile pages, the advertising possibilities are virtually endless.

Catching A Rising Star

While Facebook’s income and profit numbers are already impressive, the fact of the matter is that they’re really just getting started. The true potential of Facebook as far as targeting consumer demographics through intelligent social interaction and advertising has yet to be realized. They haven’t yet expanded into social search, and their sharing and monetization systems are still massively underdeveloped when compared to their possible scope. If a company is under the impression that they’ve missed the boat on profiting through Facebook interaction, they’re sorely mistaken.

Social Interaction Breeds Trust

People tend to buy from companies they inherently respect and trust. While it’s not really possible to develop a personal, one-on-one relationship with a corporation, Facebook can go a long way in humanizing companies in the eyes of consumers. When the average consumer’s expectations are vastly exceeded by a company, they sometimes share that with their peers. In some cases, the result is an organic viral campaign that wasn’t even planned. Facebook and similar social sites are a cheap way to generate instant credibility under the right conditions.

Using Facebook The Right Way

A recent survey showed that 67% of businesses polled won’t be investing in social media in 2012, even though 88% acknowledged the potential value of such an investment. That’s a shame, as Facebook’s capacity for customer outreach and business to consumer interaction is just starting to be fully explored. Facebook doesn’t require a signup fee or even website hosting costs to use, even though those fees are usually pretty low as you can see at All you really need is a unique approach to communicating with consumers through your Facebook page to stand apart from the crowd. Thinking outside the box is the key to getting the most out a Facebook page for any business.

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Scott S Bishop
Scott S. Bishop is editor for Real Time Marketer and a marketing strategist with a specialty in social media. He is an avid blogger and active across the net. He is @thescottbishop on Twitter
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