In the previous post, I went through exactly how and why to add an email Opt-In “Tab” to your Facebook Page.  The “Tab” is important for Page because it’s an easy way to let your fans know that you have an email list that you would like them to sign-up for.

The problem, however, is that there is an extra step involved for them to do so.  Because your Opt-In box is located on a separate tab, people will need to click on the tab to locate it.

While this extra click may seem insignificant to you…it is a problem.  Any extra effort or steps what so ever…will create a barrier for some people.  Anytime you can eliminate steps for people, you’re in better shape.  Here’s how to eliminate that extra step.

Here I’ll be going through how to add an opt-in “box”.  This box will be located on your Facebook page “Wall,” and for all fans to see when they’re on your page.  No extra effort required, no extra steps needed.

Luckily, this step is very easy to install and basically all of the hard work was completed in Part 1.

Step by Step Instructions – Facebook Email Opt-In Box

  1. Log into your Facebook account.
  2. Bring up your Facebook page.  On the bottom left of the Facebook interface, you’ll see several options, and next to “application” you should see a picture of an “f” with what looks like a door.  That’s the “Ads and Pages” icon, click it.
  3. A new page will appear.  Towards the top, you should see “Ads Manager”, “Pages”, and “Help”.  Click the “Pages” link.
  4. Locate the “Boxes” tab and click it.
  5. Scroll until you find the email opt-in box which you created.  Mine has been labeled “Get Discounts Via Email”.  Directly to the right is a pencil icon, click it.
  6. Select “Move to Wall Tab”.
  7. Click the “Wall” tab.  Scroll down till you find the box you’ve created.

And Boom, you’ve got yourself a new Email Opt-In box on your Wall.


If you have a personal blog or are a small business you may also want to include an opt-in box on your personal Facebook profile.

  1. Log into your Facebook account.
  2. Once you’ve logged in, go to the search box in the upper right-hand corner and type in “Profile Box”.
  3. Locate the application labeled “Profile Box” app and click on it.
  4. Locate “Add to My Page” on the left side and click it.
  5. A new window will open containing a full list of all of your Facebook pages.  Select which page you would like to add and click the “Add to Page” button.
  6. After you’ve added the app, it’s time to add your code.  You’ll see a large space available for your HTML, copy the exact same code you used for your Facebook Page.
  7. Select “Submit”.  If you wish to see a preview you can click that too.
  8. Now it’s time to go to your profile, select “Profile” at the top of the page.
  9. Once you’re on your own profile page, find the tab that says “Boxes”.  Click it.
  10. Scroll until you find the box which you created.  Mine has been labeled “Get Discounts Via Email”.  Directly to the right is a pencil icon, click it.
  11. Select “Move to Wall Tab”.