Effective social media marketing is not a megaphone shouting into thin air…its targeted and focused conversations.
So it’s time to cut the fat…delete your social media profiles. Yes, delete them. Well at least some of them.
It seems as if a new social network pops up every day. As a marketer, I find it important to stay on top of the latest trends, so that’s what I try to do. But there is a BIG difference between having an understanding of how a tool or network is used…and actually using that new social network to advance goals.
I’m active on 3 social networks…that’s it. (gaaaaaaasp!)
I’m on TWITTER all day sending Social Media and Marketing links and connecting with friends and contacts.
I’m on FACEBOOK primarily just to get a pulse for what’s happening that day and to connect with people who aren’t on Twitter.
And I’m on LINKEDIN answering questions
Yes, I have many other profiles set up on a variety of other platforms and networks, and I use many of those networks for a variety of reasons such as spreading blog posts and information…but I’m truly active on only 3.
Every Internet marketer on the planet will advise you to use sites like Ping.fm to be able to send the same message across ALL of your social networks. Yes, this tool can be useful, but I am not an Internet marketer teaching you how to sell a hacky e-book. I am trying to help you build a brand and offer information about how to add value. Both of which lead to better business and increased sales.
Yes, you can have an active account on hundreds of networks…but it’s smarter to focus your energy on maximizing a fewer number of profiles. What good does it do you to have so many active profiles with no connections on them? You’re literally shouting into thin air.
Fish Where The Fish Are
You don’t need to be hyperactive on more than 3 or 4 social networks. Find out where the best place is to reach your target audience…and become a valued member of those networks. Most networks do not win…stay focused.
Same Message…Different Delivery
Your brand needs to be consistent across all platforms, but that doesn’t mean duplicates. When I see someone on Twitter, I need to get the same feel for that brand, company, or person on Facebook. But having a consistent branding message does not mean the exact same content.
You need to engage your Twitter followers differently than your Facebook Fans and differently across all networks. What works on one does not work on all. What value does it provide me to follow you on Twitter and Facebook if you send the exact same content all day long?
Become a Value Added Profile
After you decide what networks or platforms are most appropriate for your goals, become a valued member. Become an asset to that network. People are much more likely to buy from someone they look to as a trusted advisor than someone who is just spraying links across the Internet.
This advice is in direct contrast with Internet marketers…but that’s why I know it’s solid advice.