What are important SEO KPIs?

Your website has a purpose. If you have a webshop, you want to sell as much as possible. If you have a website, you want to get in contact with potential customers. To achieve your goal you must have a number of SEO KPIs in the eye. In this blog we discuss the most...

What are the SEO trends in 2020?

The main SEO trends in 2020 are: your website will get fewer clicks, focus on featured snippets, your business listing on Google is crucial for local findability, create valuable content for your target group and focus on qualitative link building and brand awareness....

What is the Google BERT update?

With the BERT update (Bidirectional Encoder Representations from Transformers), Google is even better able to understand the natural language of searches and texts. As a result, it understands the purpose of a user’s query better and is able to answer a...

Is Your Business Smartphone Ready?

Does your business have a mobile marketing strategy?  If you’re not interested in creating opportunities to market via mobile devices, you at least need to be prepared for them.  Nielsen expects smartphones to account for more than half of the US mobile...