What are important SEO KPIs?

Your website has a purpose. If you have a webshop, you want to sell as much as possible. If you have a website, you want to get in contact with potential customers. To achieve your goal you must have a number of SEO KPIs in the eye. In this blog we discuss the most...

What is the Google BERT update?

With the BERT update (Bidirectional Encoder Representations from Transformers), Google is even better able to understand the natural language of searches and texts. As a result, it understands the purpose of a user’s query better and is able to answer a...