A Facebook Fan is Worth $3.60. Really?

Adweek reported today that a Facebook Fan is worth $3.60 of media value.  This formula was conceived by Vitrue, a social media management company. The dollar amount was concluded by determining that on average, a fan base of 1 million translates into at least $3.6...
5 Lame Reasons I Almost Talked Myself Out Of Blogging

5 Lame Reasons I Almost Talked Myself Out Of Blogging

Not that anyone’s noticed, but this blog has been completely and utterly abandoned by me. Its two-year domain renewal came up this week and I considered letting the domain expire. What was the point I thought, I’m not really writing anyway? I can’t believe this was a...