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PR Case Study: Hey Nickelback, Embrace The Pickle

I’m sorry…I just can’t let this story die.  There’s just too many lessons we can apply back to social media marketing and Public Relations. So as we all know, a Pickle has fan more fans than the band Nickelback.  Unfortunately, someone forgot to tell the lead singer,...

I’m on AMC’s The Pitch And Here’s Why

So the NYT reported this week that a handful of agencies are on a new “reality” show on AMC called, The Pitch. I happen to work at one of those agencies and will be on our episode as I was part of the pitch team. The premise of the show is simple;...

How To Unlock The Gossip Girl Badge On Foursquare

The Gossip Girl Badge is one of of the most elusive foursquare badges to unlock.  Very few folks have figured out exactly how to unlock it.  Originally the Gossip Girl Badge was called the “Socialite” Badge but was later changed to “Gossip Girl in...

How to Unlock the Explorer Badge on Foursquare

The Foursquare Explorer Badge The Foursquare explorer badge is unlocked by checking into 25 different places.  Pretty easy to achieve, now go get it! Click here for a complete list of Foursquare badges. If you’re a business, here’s some articles...

Groupon Doesn’t Hurt Businesses…Bad Decisions Do

Groupon, the global daily deal behemoth, is beloved by thousands upon thousands of consumers daily.    And many business owners revel in the fact that they can get hundreds and in some cases thousands of sales in one day.  So it sounds like everyone...