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What are the most important HTML tags for SEO?

For good SEO, the following HTML tags are still important: in the of your web page the title tag, the meta description tag, the Open Graph tags, the robots tag, the canonical tag and in the of your web page the header tags and the alt tags. Make sure you use them well...

What are important SEO KPIs?

Your website has a purpose. If you have a webshop, you want to sell as much as possible. If you have a website, you want to get in contact with potential customers. To achieve your goal you must have a number of SEO KPIs in the eye. In this blog we discuss the most...

What are the SEO trends in 2020?

The main SEO trends in 2020 are: your website will get fewer clicks, focus on featured snippets, your business listing on Google is crucial for local findability, create valuable content for your target group and focus on qualitative link building and brand awareness....

What is the Google BERT update?

With the BERT update (Bidirectional Encoder Representations from Transformers), Google is even better able to understand the natural language of searches and texts. As a result, it understands the purpose of a user's query better and is able to answer a query...

The Enlightenment Phase of Social Media Marketing

Social media marketing is finally entering a new phase of a brand’s marketing cycle. This is a place that we should have started at a long time ago but instead skipped the step in the hope of an easy buck. You certainly have the outlier brands who are leading the way...