What are important SEO KPIs?

Your website has a purpose. If you have a webshop, you want to sell as much as possible. If you have a website, you want to get in contact with potential customers. To achieve your goal you must have a number of SEO KPIs in the eye. In this blog we discuss the most...

What are the SEO trends in 2020?

The main SEO trends in 2020 are: your website will get fewer clicks, focus on featured snippets, your business listing on Google is crucial for local findability, create valuable content for your target group and focus on qualitative link building and brand awareness....

What is the Google BERT update?

With the BERT update (Bidirectional Encoder Representations from Transformers), Google is even better able to understand the natural language of searches and texts. As a result, it understands the purpose of a user’s query better and is able to answer a...

PR Case Study: Hey Nickelback, Embrace The Pickle

I’m sorry…I just can’t let this story die.  There’s just too many lessons we can apply back to social media marketing and Public Relations. So as we all know, a Pickle has fan more fans than the band Nickelback.  Unfortunately, someone forgot to tell the lead singer,...

I’m on AMC’s The Pitch And Here’s Why

So the NYT reported this week that a handful of agencies are on a new “reality” show on AMC called, The Pitch. I happen to work at one of those agencies and will be on our episode as I was part of the pitch team. The premise of the show is simple;...