Not that anyone’s noticed, but this blog has been completely and utterly abandoned by me. Its two-year domain renewal came up this week and I considered letting the domain expire. What was the point I thought, I’m not really writing anyway?
I can’t believe this was a real internal debate. This is Ludacris. How did I get to this point where I heavily considered letting a year and half of work/writing (albeit in spurts) disappear. So I began to analyze where my head was.
Was I right? If I wasn’t, how the hell do I get out of this blogging funk?
1. Lack of Passion
I don’t have a lack of passion for writing; I’ve always loved writing ever since I was little. It was the only thing that kept me somewhat sane and the one thing that was essentially mine. My thoughts, my dreams, my stories. I would write and write into this notebook I had in my room and it was a good and healthy mental escape.
Unfortunately, as I got older and into the “professional” world my outlet for creative writing was segmented to writing about what I did…business stuff. And quite frankly, for me, writing about business stuff and only business stuff usually bores the hell out of me. My passion for this blog was gone.
2. No End Goals
This blog has no end goal. Unlike other side projects I have or client deadlines, this blog floats through existence with no real rhyme or reason and casually gets update if I can’t sleep at 3 am on a Tuesday. I don’t sell ads so I don’t care about traffic. I’m not selling products so I don’t need a big email list. So what’s the real point? I didn’t have one.
3. Nothing New To Add
Content is not king. Content is dead. When it comes to social media topics or digital stuff…they are written about and rewritten about and rewritten about the rewrites. New ideas and original insights are few and far between. I never wanted this to be a “how to make a Facebook Page” blog because I didn’t want to insult my readers. I figured you can figure that out on your own. So as I read blogs all day and read the same topics with the same opinions, I didn’t think I had much to add that you haven’t heard before.
4. Lack of Confidence
I know I am good at marketing. I know I can write. The problem, like many bloggers I talk to, is that my standards for individual posts are way too high. What if one sucks? What if they all suck? The focus on Pulitzer prize-winning blog posts paralyzes us all at one point or another. The only true remedy is just to write. Some will be good, some not. Most will be average. Blogs are judged on the bigger picture and consistency of their content, rarely on individual posts. Unfortunately, insecurities had become the louder voice in my head.
5. It Stopped Being Fun
I spend almost every waking hour on marketing and social media things. My job/career is to help clients and my agency navigate the digital space so I’m embedded all day long doing that. My hobbies are sided projects which consist of social media stuff or writing guidebooks for social media stuff. So when your entire life basically revolves around one given segment, the last thing you want to do after a ten-hour day is writing more about social media marketing. When there are no goals for an activity and they begin to lose their fun, the activity stops. So I did.
All of these reasons above are bullshit. These are my mind letting insecurities get the better of me. These are excuses. Blogging is work. Writing is work. But blogging is how you stay relevant. It’s not that some tweets won’t get shared and new contacts will be met a live event. But the more solid content you produce, the more opportunities come your way. In this business, your thoughts are your only commodity. Blogging keeps you and your insightful mind relevant.
But writing no matter the content, for me, is also therapy. A way to slow down my 500mph thoughts to a slower more manageable speed. It’s a way to stay disciplined in an ADD life that fights like hell to run on the fuel of chaos. This blog although not directly paid, has been extremely valuable. If not for this blog I may not have my job and certainly would not have many of the past and current projects I’m working on.
So push out the excuses that so want to creep in. I sincerely hope you enjoy my content but in the end…this blog is for me. Just the way it should be.