How To Be A Thought Leader

Personal branding has been a hot topic for a while, and you can find more information about it than you’ll know what to do with…but it basically comes down to this…do people look at you as a resource? Are you…

Is Your Business Smartphone Ready?

Does your business have a mobile marketing strategy?  If you’re not interested in creating opportunities to market via mobile devices, you at least need to be prepared for them.  Nielsen expects smartphones to account for more than half of the US…

How To Sniff Out A Social Media Rat

Social media strategist, Internet marketer, social media guru, social media ninja / expert / rock-star and the names keep coming and coming.  Is it just me or are more and more social media voices now the equivalent of a digital Amway Salesperson? …

A Facebook Fan is Worth $3.60. Really?

Adweek reported today that a Facebook Fan is worth $3.60 of media value.  This formula was conceived by Vitrue, a social media management company. The dollar amount was concluded by determining that on average, a fan base of 1 million translates into…