Comments on: The Myth of Social Media’s Transparency http://realtimemarketer.com/the-myth-of-social-medias-transparency/ Sat, 28 Aug 2010 21:32:47 +0000 hourly 1 http://wordpress.org/?v=3.0 By: sbishop http://realtimemarketer.com/the-myth-of-social-medias-transparency/comment-page-1/#comment-752 sbishop Sat, 08 May 2010 01:52:42 +0000 http://realtimemarketer.com/?p=201#comment-752 As we talked about earlier, I don't want you thinking my intention was to mislead anyone through social tools. Brands that are dishonest in social media and offline, will rightfully be torn apart online. I appreciate your definition of transparency, and we mostly agree.<br><br>But brands utilize social media as a way to mold perception and emotions about their company and products. I don't see it much differently than other more traditional mediums. I think the impact can be more powerful and the tools should be used to reach a personal connection to customers...but at the end of the day brands are still only going to let you see what they want you to.<br><br>The same goes for personal branding online. I don't see the benefit of airing dirty laundry. If you're fixing a known customer service issue that's one thing, but spilling bad beans just for the sake of openness doesn't make sense to me. <br><br>Thanks for the lively debate! As we talked about earlier, I don't want you thinking my intention was to mislead anyone through social tools. Brands that are dishonest in social media and offline, will rightfully be torn apart online. I appreciate your definition of transparency, and we mostly agree.

But brands utilize social media as a way to mold perception and emotions about their company and products. I don't see it much differently than other more traditional mediums. I think the impact can be more powerful and the tools should be used to reach a personal connection to customers…but at the end of the day brands are still only going to let you see what they want you to.

The same goes for personal branding online. I don't see the benefit of airing dirty laundry. If you're fixing a known customer service issue that's one thing, but spilling bad beans just for the sake of openness doesn't make sense to me.

Thanks for the lively debate!

]]> By: ArtseyC http://realtimemarketer.com/the-myth-of-social-medias-transparency/comment-page-1/#comment-745 ArtseyC Thu, 06 May 2010 00:10:00 +0000 http://realtimemarketer.com/?p=201#comment-745 Like I said, falsehoods will be found out. Lies will be brought to light. Liars can be pointed out. Transparency is a choice (just like votes). ;-)<br><br>Social Media is not transparent; people who use it can be (or not). "Transparency implies I can see through the smoke...". No, transparency implies that there is no (intentional) smoke to see through. <br><br>Knowledge does not equal control. But knowledge of an untruth can. The control the users have is to give their attention to those being honest (open, transparent) and not those who aren't. <br><br>At the end of the day, we agree; let people see you as you are, the good, the bad, the ugly... be real. <br><br>Good stuff, Scott. Like I said, falsehoods will be found out. Lies will be brought to light. Liars can be pointed out. Transparency is a choice (just like votes). ;-)

Social Media is not transparent; people who use it can be (or not). “Transparency implies I can see through the smoke…”. No, transparency implies that there is no (intentional) smoke to see through.

Knowledge does not equal control. But knowledge of an untruth can. The control the users have is to give their attention to those being honest (open, transparent) and not those who aren't.

At the end of the day, we agree; let people see you as you are, the good, the bad, the ugly… be real.

Good stuff, Scott.

]]> By: ArtseyC http://realtimemarketer.com/the-myth-of-social-medias-transparency/comment-page-1/#comment-737 ArtseyC Wed, 05 May 2010 19:10:00 +0000 http://realtimemarketer.com/?p=201#comment-737 Like I said, falsehoods will be found out. Lies will be brought to light. Liars can be pointed out. Transparency is a choice (just like votes). ;-)<br><br>Social Media is not transparent; people who use it can be (or not). "Transparency implies I can see through the smoke...". No, transparency implies that there is no (intentional) smoke to see through. <br><br>Knowledge does not equal control. But knowledge of an untruth can. The control the users have is to give their attention to those being honest (open, transparent) and not those who aren't. <br><br>At the end of the day, we agree; let people see you as you are, the good, the bad, the ugly... be real. <br><br>Good stuff, Scott. Like I said, falsehoods will be found out. Lies will be brought to light. Liars can be pointed out. Transparency is a choice (just like votes). ;-)

Social Media is not transparent; people who use it can be (or not). “Transparency implies I can see through the smoke…”. No, transparency implies that there is no (intentional) smoke to see through.

Knowledge does not equal control. But knowledge of an untruth can. The control the users have is to give their attention to those being honest (open, transparent) and not those who aren't.

At the end of the day, we agree; let people see you as you are, the good, the bad, the ugly… be real.

Good stuff, Scott.

]]> By: sbishop http://realtimemarketer.com/the-myth-of-social-medias-transparency/comment-page-1/#comment-441 sbishop Fri, 20 Nov 2009 02:42:13 +0000 http://realtimemarketer.com/?p=201#comment-441 Agreed. I think the "transparency" brands need is to find a nice balance of offering some personality to truly connect with customers and actual value on social networks. I think they're often caught in a state of limbo and don't know what to "talk about" or just spew press releases and product info. Agreed. I think the “transparency” brands need is to find a nice balance of offering some personality to truly connect with customers and actual value on social networks. I think they're often caught in a state of limbo and don't know what to “talk about” or just spew press releases and product info.

]]> By: sbishop http://realtimemarketer.com/the-myth-of-social-medias-transparency/comment-page-1/#comment-118 sbishop Thu, 19 Nov 2009 20:42:13 +0000 http://realtimemarketer.com/?p=201#comment-118 Agreed. I think the "transparency" brands need is to find a nice balance of offering some personality to truly connect with customers and actual value on social networks. I think they're often caught in a state of limbo and don't know what to "talk about" or just spew press releases and product info. Agreed. I think the “transparency” brands need is to find a nice balance of offering some personality to truly connect with customers and actual value on social networks. I think they're often caught in a state of limbo and don't know what to “talk about” or just spew press releases and product info.

]]> By: tdhurst http://realtimemarketer.com/the-myth-of-social-medias-transparency/comment-page-1/#comment-117 tdhurst Tue, 17 Nov 2009 19:48:33 +0000 http://realtimemarketer.com/?p=201#comment-117 Real transparency is only achieved by lifecasting 24/7. Real transparency is only achieved by lifecasting 24/7.

]]> By: sbishop http://realtimemarketer.com/the-myth-of-social-medias-transparency/comment-page-1/#comment-116 sbishop Tue, 17 Nov 2009 19:45:22 +0000 http://realtimemarketer.com/?p=201#comment-116 We all say transparency Tyler, it's burned into our brains. I don't necessarily think we need to change the lingo because that's a battle that's basically impossible because the "guru's" all use "transparency" and therefore so do the masses. But I do def think we need to change way our clients understand it. That's a battle we can win. We all say transparency Tyler, it's burned into our brains. I don't necessarily think we need to change the lingo because that's a battle that's basically impossible because the “guru's” all use “transparency” and therefore so do the masses. But I do def think we need to change way our clients understand it. That's a battle we can win.

]]> By: Twitted by jonnop http://realtimemarketer.com/the-myth-of-social-medias-transparency/comment-page-1/#comment-115 Twitted by jonnop Tue, 17 Nov 2009 16:33:13 +0000 http://realtimemarketer.com/?p=201#comment-115 [...] This post was Twitted by jonnop [...] [...] This post was Twitted by jonnop [...]

]]> By: Tweets that mention The Myth of Social Media’s Transparency | Real Time Marketer -- Topsy.com http://realtimemarketer.com/the-myth-of-social-medias-transparency/comment-page-1/#comment-114 Tweets that mention The Myth of Social Media’s Transparency | Real Time Marketer -- Topsy.com Tue, 17 Nov 2009 16:23:06 +0000 http://realtimemarketer.com/?p=201#comment-114 [...] This post was mentioned on Twitter by Tyler Hurst, Coy Davidson. Coy Davidson said: RT @thescottbishop The Myth of Social Media’s Transparency | Real Time Marketer http://bit.ly/4wY2ni [...] [...] This post was mentioned on Twitter by Tyler Hurst, Coy Davidson. Coy Davidson said: RT @thescottbishop The Myth of Social Media’s Transparency | Real Time Marketer http://bit.ly/4wY2ni [...]

]]> By: tdhurst http://realtimemarketer.com/the-myth-of-social-medias-transparency/comment-page-1/#comment-113 tdhurst Tue, 17 Nov 2009 15:23:00 +0000 http://realtimemarketer.com/?p=201#comment-113 Dammit, I say transparency all the time, but you're right, it's not the correct term. Openness? Inclusion? Dammit, I say transparency all the time, but you're right, it's not the correct term. Openness? Inclusion?

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