Comments on: The 5th “P” of Marketing http://realtimemarketer.com/the-5th-p-of-marketing/ Thu, 29 Jul 2010 07:48:21 +0000 hourly 1 http://wordpress.org/?v=3.0 By: air jordan 5 http://realtimemarketer.com/the-5th-p-of-marketing/comment-page-1/#comment-823 air jordan 5 Fri, 11 Jun 2010 11:01:44 +0000 http://realtimemarketer.com/?p=267#comment-823 Knowledge gives weight, gives glory to achievement, most people only see the glory, not to weigh the weight!<br><a href="http://www.canno-tmake.com" rel="nofollow">http://www.canno-tmake.com</a> Knowledge gives weight, gives glory to achievement, most people only see the glory, not to weigh the weight!
http://www.canno-tmake.com

]]> By: sbishop http://realtimemarketer.com/the-5th-p-of-marketing/comment-page-1/#comment-411 sbishop Sat, 09 Jan 2010 23:40:47 +0000 http://realtimemarketer.com/?p=267#comment-411 Damion, thanks so much for the comment. I think because we live in an era of new media, personality is more relevant than ever. No longer can brands just differentitate from TV commercials, or mail coupons...brands need to create a true connection. <br><br>By personality, I mean strictly an online relationship. Smaller companies may be able to create a face to face presence, but with the nature of my blog...I was purely speaking online. There are several techniques to achieve this, and that would prob make for a good future post. <br><br>I see this most directly with small businesses...but there are a few big brands that are excelling in this space. For a direct example, look at my post titled "Ford's Missed Social Media Opportunity." <a href="http://bit.ly/5rui5C" rel="nofollow">http://bit.ly/5rui5C</a> The same day I published the post, Scott Monty, Ford's Global Digital Communications Director left a comment on my blog explaining where Ford was coming and why they added the features I mentioned. <br><br>This is an amazing effort for brand monitoring and conversation is def a piece of the Personality Puzzle.<br><br>Thanks for stopping by Damion. Damion, thanks so much for the comment. I think because we live in an era of new media, personality is more relevant than ever. No longer can brands just differentitate from TV commercials, or mail coupons…brands need to create a true connection.

By personality, I mean strictly an online relationship. Smaller companies may be able to create a face to face presence, but with the nature of my blog…I was purely speaking online. There are several techniques to achieve this, and that would prob make for a good future post.

I see this most directly with small businesses…but there are a few big brands that are excelling in this space. For a direct example, look at my post titled “Ford's Missed Social Media Opportunity.” http://bit.ly/5rui5C The same day I published the post, Scott Monty, Ford's Global Digital Communications Director left a comment on my blog explaining where Ford was coming and why they added the features I mentioned.

This is an amazing effort for brand monitoring and conversation is def a piece of the Personality Puzzle.

Thanks for stopping by Damion.

]]> By: sbishop http://realtimemarketer.com/the-5th-p-of-marketing/comment-page-1/#comment-205 sbishop Sat, 09 Jan 2010 17:40:47 +0000 http://realtimemarketer.com/?p=267#comment-205 Damion, thanks so much for the comment. I think because we live in an era of new media, personality is more relevant than ever. No longer can brands just differentitate from TV commercials, or mail coupons...brands need to create a true connection. <br><br>By personality, I mean strictly an online relationship. Smaller companies may be able to create a face to face presence, but with the nature of my blog...I was purely speaking online. There are several techniques to achieve this, and that would prob make for a good future post. <br><br>I see this most directly with small businesses...but there are a few big brands that are excelling in this space. For a direct example, look at my post titled "Ford's Missed Social Media Opportunity." <a href="http://bit.ly/5rui5C" rel="nofollow">http://bit.ly/5rui5C</a> The same day I published the post, Scott Monty, Ford's Global Digital Communications Director left a comment on my blog explaining where Ford was coming and why they added the features I mentioned. <br><br>This is an amazing effort for brand monitoring and conversation is def a piece of the Personality Puzzle.<br><br>Thanks for stopping by Damion. Damion, thanks so much for the comment. I think because we live in an era of new media, personality is more relevant than ever. No longer can brands just differentitate from TV commercials, or mail coupons…brands need to create a true connection.

By personality, I mean strictly an online relationship. Smaller companies may be able to create a face to face presence, but with the nature of my blog…I was purely speaking online. There are several techniques to achieve this, and that would prob make for a good future post.

I see this most directly with small businesses…but there are a few big brands that are excelling in this space. For a direct example, look at my post titled “Ford's Missed Social Media Opportunity.” http://bit.ly/5rui5C The same day I published the post, Scott Monty, Ford's Global Digital Communications Director left a comment on my blog explaining where Ford was coming and why they added the features I mentioned.

This is an amazing effort for brand monitoring and conversation is def a piece of the Personality Puzzle.

Thanks for stopping by Damion.

]]> By: sbishop http://realtimemarketer.com/the-5th-p-of-marketing/comment-page-1/#comment-183 sbishop Mon, 04 Jan 2010 23:18:31 +0000 http://realtimemarketer.com/?p=267#comment-183 Haha, no prob...it's pretty funny. Things are going well. Just trying to move projects forward. They are piling up but good things coming. Haha, no prob…it's pretty funny. Things are going well. Just trying to move projects forward. They are piling up but good things coming.

]]> By: Matt Cheuvront http://realtimemarketer.com/the-5th-p-of-marketing/comment-page-1/#comment-182 Matt Cheuvront Mon, 04 Jan 2010 22:06:14 +0000 http://realtimemarketer.com/?p=267#comment-182 Haha I honestly don't have an answer for you. Hope all is well buddy! Haven't heard from you in a while! Haha I honestly don't have an answer for you. Hope all is well buddy! Haven't heard from you in a while!

]]> By: sbishop http://realtimemarketer.com/the-5th-p-of-marketing/comment-page-1/#comment-181 sbishop Mon, 04 Jan 2010 21:33:49 +0000 http://realtimemarketer.com/?p=267#comment-181 Thanks for the comment Matt. We are def in agreement that personality will be how brands differentiate in the future. Looking forward to your post...thanks for stopping by! Thanks for the comment Matt. We are def in agreement that personality will be how brands differentiate in the future. Looking forward to your post…thanks for stopping by!

]]> By: sbishop http://realtimemarketer.com/the-5th-p-of-marketing/comment-page-1/#comment-180 sbishop Mon, 04 Jan 2010 21:32:16 +0000 http://realtimemarketer.com/?p=267#comment-180 Stu?? Who the hell is Stu! haha I've been called many things...Stu however is a first. Stu?? Who the hell is Stu! haha I've been called many things…Stu however is a first.

]]> By: Matt Cheuvront http://realtimemarketer.com/the-5th-p-of-marketing/comment-page-1/#comment-179 Matt Cheuvront Mon, 04 Jan 2010 18:21:21 +0000 http://realtimemarketer.com/?p=267#comment-179 Also let it be known that I'm not sure where "Stu" came from - haha. Chalk it up to temporary brain lapse. Also let it be known that I'm not sure where “Stu” came from – haha. Chalk it up to temporary brain lapse.

]]> By: Matt Cheuvront http://realtimemarketer.com/the-5th-p-of-marketing/comment-page-1/#comment-178 Matt Cheuvront Mon, 04 Jan 2010 18:19:31 +0000 http://realtimemarketer.com/?p=267#comment-178 Good stuff Stu - You and I are in the exact same line of thinking here - I just wrote a guest post for The Ocean Agency here in the city (to be published in the next week or so) about the value of throwing personality into your marketing mix. It is the single most important factor that can really set yourself and your business apart from the rest. And it's how so many small to medium sized businesses are really capitalizing and competing with their larger competitive counterparts who don't take time to build those relationships. Good stuff Stu – You and I are in the exact same line of thinking here – I just wrote a guest post for The Ocean Agency here in the city (to be published in the next week or so) about the value of throwing personality into your marketing mix. It is the single most important factor that can really set yourself and your business apart from the rest. And it's how so many small to medium sized businesses are really capitalizing and competing with their larger competitive counterparts who don't take time to build those relationships.

]]> By: sbishop http://realtimemarketer.com/the-5th-p-of-marketing/comment-page-1/#comment-177 sbishop Mon, 04 Jan 2010 18:16:20 +0000 http://realtimemarketer.com/?p=267#comment-177 Thanks for the comment Jen. I think the problem you are speaking of is common, but I think it's a lack of strategy. Or at least a lack of commitment to the strategy. Too often businesses treat social media as a separate function from marketing...they're not. Nothing happens overnight and a true commitment to the overall strategy would solve many of the problems you speak of. Great comment, thanks for stopping by! Thanks for the comment Jen. I think the problem you are speaking of is common, but I think it's a lack of strategy. Or at least a lack of commitment to the strategy. Too often businesses treat social media as a separate function from marketing…they're not. Nothing happens overnight and a true commitment to the overall strategy would solve many of the problems you speak of. Great comment, thanks for stopping by!

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