Comments on: The 2010 Super Bowl Ad Winner Was Pepsi…For Pulling Out http://realtimemarketer.com/the-2010-super-bowl-ad-winner-was-pepsi-for-pulling-out/ Thu, 29 Jul 2010 07:48:21 +0000 hourly 1 http://wordpress.org/?v=3.0 By: TheCoolestCool http://realtimemarketer.com/the-2010-super-bowl-ad-winner-was-pepsi-for-pulling-out/comment-page-1/#comment-397 TheCoolestCool Mon, 08 Feb 2010 23:58:33 +0000 http://realtimemarketer.com/?p=451#comment-397 Apparently Go Daddy found some solid ROI so far from their Superbowl Ad. They sent out a press release earlier today saying that their website had a significant jump in not only hits but also domain purchases. I guess we will see next year whether or not they continue with the sex-sells concept or back off.<br><br>I 100% agree with you in saying that Pepsi made a smart decision by pulling out (Insert TDHurts joke again). Their current social-campaign isn't about their product, its about the people and making a difference on a global scale. I think they are accomplishing way more than these other companies with that campaign then they did with a single Ad. Apparently Go Daddy found some solid ROI so far from their Superbowl Ad. They sent out a press release earlier today saying that their website had a significant jump in not only hits but also domain purchases. I guess we will see next year whether or not they continue with the sex-sells concept or back off.

I 100% agree with you in saying that Pepsi made a smart decision by pulling out (Insert TDHurts joke again). Their current social-campaign isn't about their product, its about the people and making a difference on a global scale. I think they are accomplishing way more than these other companies with that campaign then they did with a single Ad.

]]> By: sbishop http://realtimemarketer.com/the-2010-super-bowl-ad-winner-was-pepsi-for-pulling-out/comment-page-1/#comment-396 sbishop Mon, 08 Feb 2010 19:03:00 +0000 http://realtimemarketer.com/?p=451#comment-396 That would have been pretty sweet. But Pepsi was probably afraid that some would claim they're capitalizing on MJ's death. But most big brands wanted to stay far far away from any hint at his controversy. I just agree with Pepsi's decision to stay out of Super Bowl ads. Other than Denny's who has a direct call to action...I can't imagine the ROI comes anywhere close. That would have been pretty sweet. But Pepsi was probably afraid that some would claim they're capitalizing on MJ's death. But most big brands wanted to stay far far away from any hint at his controversy. I just agree with Pepsi's decision to stay out of Super Bowl ads. Other than Denny's who has a direct call to action…I can't imagine the ROI comes anywhere close.

]]> By: TheCoolestCool http://realtimemarketer.com/the-2010-super-bowl-ad-winner-was-pepsi-for-pulling-out/comment-page-1/#comment-340 TheCoolestCool Mon, 08 Feb 2010 17:58:33 +0000 http://realtimemarketer.com/?p=451#comment-340 Apparently Go Daddy found some solid ROI so far from their Superbowl Ad. They sent out a press release earlier today saying that their website had a significant jump in not only hits but also domain purchases. I guess we will see next year whether or not they continue with the sex-sells concept or back off.<br><br>I 100% agree with you in saying that Pepsi made a smart decision by pulling out (Insert TDHurts joke again). Their current social-campaign isn't about their product, its about the people and making a difference on a global scale. I think they are accomplishing way more than these other companies with that campaign then they did with a single Ad. Apparently Go Daddy found some solid ROI so far from their Superbowl Ad. They sent out a press release earlier today saying that their website had a significant jump in not only hits but also domain purchases. I guess we will see next year whether or not they continue with the sex-sells concept or back off.

I 100% agree with you in saying that Pepsi made a smart decision by pulling out (Insert TDHurts joke again). Their current social-campaign isn't about their product, its about the people and making a difference on a global scale. I think they are accomplishing way more than these other companies with that campaign then they did with a single Ad.

]]> By: sbishop http://realtimemarketer.com/the-2010-super-bowl-ad-winner-was-pepsi-for-pulling-out/comment-page-1/#comment-336 sbishop Mon, 08 Feb 2010 13:03:00 +0000 http://realtimemarketer.com/?p=451#comment-336 That would have been pretty sweet. But Pepsi was probably afraid that some would claim they're capitalizing on MJ's death. But most big brands wanted to stay far far away from any hint at his controversy. I just agree with Pepsi's decision to stay out of Super Bowl ads. Other than Denny's who has a direct call to action...I can't imagine the ROI comes anywhere close. That would have been pretty sweet. But Pepsi was probably afraid that some would claim they're capitalizing on MJ's death. But most big brands wanted to stay far far away from any hint at his controversy. I just agree with Pepsi's decision to stay out of Super Bowl ads. Other than Denny's who has a direct call to action…I can't imagine the ROI comes anywhere close.

]]> By: sc341 http://realtimemarketer.com/the-2010-super-bowl-ad-winner-was-pepsi-for-pulling-out/comment-page-1/#comment-335 sc341 Mon, 08 Feb 2010 07:26:06 +0000 http://realtimemarketer.com/?p=451#comment-335 They should have run one of their old commercials featuring Michael Jackson from the eighties. That would've gotten a lot of attention I bet. They should have run one of their old commercials featuring Michael Jackson from the eighties. That would've gotten a lot of attention I bet.

]]> By: Tweets that mention The 2010 Super Bowl Ad Winner Was Pepsi…For Pulling Out | Real Time Marketer -- Topsy.com http://realtimemarketer.com/the-2010-super-bowl-ad-winner-was-pepsi-for-pulling-out/comment-page-1/#comment-332 Tweets that mention The 2010 Super Bowl Ad Winner Was Pepsi…For Pulling Out | Real Time Marketer -- Topsy.com Mon, 08 Feb 2010 05:51:10 +0000 http://realtimemarketer.com/?p=451#comment-332 [...] This post was mentioned on Twitter by Tyler Hurst, Scott Bishop and Sarah Haeger, kelvin lee. kelvin lee said: The 2010 Super Bowl Ad Winner Was Pepsi…For Pulling Out http://j.mp/cf9nU7 [...] [...] This post was mentioned on Twitter by Tyler Hurst, Scott Bishop and Sarah Haeger, kelvin lee. kelvin lee said: The 2010 Super Bowl Ad Winner Was Pepsi…For Pulling Out http://j.mp/cf9nU7 [...]

]]> By: tdhurst http://realtimemarketer.com/the-2010-super-bowl-ad-winner-was-pepsi-for-pulling-out/comment-page-1/#comment-331 tdhurst Mon, 08 Feb 2010 04:47:14 +0000 http://realtimemarketer.com/?p=451#comment-331 But you're right about Pepsi, too. Nearly every Super Bowl ad this year felt cheap and normal. Nothing blew me back or really stood out, except for the Google ad (which told a story) and the <a href="http://HomeAway.com" rel="nofollow">HomeAway.com</a> (I THINK) ad with the best line of the night about complementary water.<br><br>But few if any ads had a call to action, an online link or any sort of real connection. And a video game ad? During the Super Bowl? Is that even necessary?<br><br>Skechers should have just burned their money. GoDaddy is done. But you're right about Pepsi, too. Nearly every Super Bowl ad this year felt cheap and normal. Nothing blew me back or really stood out, except for the Google ad (which told a story) and the HomeAway.com (I THINK) ad with the best line of the night about complementary water.

But few if any ads had a call to action, an online link or any sort of real connection. And a video game ad? During the Super Bowl? Is that even necessary?

Skechers should have just burned their money. GoDaddy is done.

]]> By: sbishop http://realtimemarketer.com/the-2010-super-bowl-ad-winner-was-pepsi-for-pulling-out/comment-page-1/#comment-330 sbishop Mon, 08 Feb 2010 04:43:30 +0000 http://realtimemarketer.com/?p=451#comment-330 I can always count on you dear friend for comment GOLD. Well played sir. haha I can always count on you dear friend for comment GOLD. Well played sir. haha

]]> By: tdhurst http://realtimemarketer.com/the-2010-super-bowl-ad-winner-was-pepsi-for-pulling-out/comment-page-1/#comment-329 tdhurst Mon, 08 Feb 2010 04:42:00 +0000 http://realtimemarketer.com/?p=451#comment-329 THAT'S WHAT SHE SAID.<br><br>Had to do it. THAT'S WHAT SHE SAID.

Had to do it.

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