Strategy

5 Social Media Strategy Questions To Boost Your Career

Many social media marketers have become the company “Facebook guy / girl”. While this is a fine place to start off your digital marketing career, it is not a destination or label you want to become permanent. Simply being branded as the company’s person who is responsible for posting content does not create long term [...]

December 6, 2011 Career 2 comments click Here To Read More…

The Four Hour Body Approach To Your Business

I just picked up the latest book from Tim Ferris, the Four Hour Body.  Tim’s become pretty controversial and he’s one of those guys that people either seem to love or hate.  The book is solid and if you like the Four Hour Work Week, you’ll like this book.  But this post isn’t a book [...]

December 17, 2010 Business Strategy 1 comment click Here To Read More…

You Aren’t The Next Groupon, Foursquare, or Facebook. Bring Your Online Goals Back To Reality

Groupon is the current darling of the startup community and rumors are spreading that Google is shopping it for 5.3 billion (that’s billion with a “B”. Not shabby for less then five years old) Foursquare has gone from 100,000 users to over 4.5 million just this year. Facebook added it’s 500th million user last Summer [...]

December 1, 2010 Social Media Marketing 2 comments click Here To Read More…

Groupon Doesn’t Hurt Businesses…Bad Decisions Do

Groupon, the global daily deal behemoth, is beloved by thousands upon thousands of consumers daily.    And many business owners revel in the fact that they can get hundreds and in some cases thousands of sales in one day.  So it sounds like everyone wins…not so fast. A recent study from Rice University focused on [...]

October 6, 2010 Debate 31 comments click Here To Read More…

Create A Winning Social Media Strategy: Presentation

I recently presented this presentation at St. Louis Innovation Camp. As with all presentations I do, I only put bullet points on the slides…and most of the presentation comes from me speaking and not the slides. So, if you see something you have a question about or want more detail…just email me or leave a [...]

February 28, 2010 presentations 4 comments click Here To Read More…

Your Social Media Strategy Sucks

Yes, your social media strategy sucks. That seems a little harsh…True.  But here at the RTM there is no dilly dally.  Denying the truth doesn’t make it better.  But just pointing out flaws doesn’t make you better…and I want you to succeed. So, how do we fix it? Tie Your Social Media Strategy to REAL [...]

February 26, 2010 Social Media 5 comments click Here To Read More…

Why Should I be a Fan On Your Facebook Page?

How would you answer if a customer asks you…”Why should I be a fan of your Facebook page?” It’s a reasonable question.  After all, you’re asking them to take the time and energy to join your brand’s page.  It’s perfectly natural for someone to ask “why”.  So do you have a specific and precise answer?  [...]

February 21, 2010 Facebook 2 comments click Here To Read More…

9 Questions Your Social Media Marketing Strategy Must Answer

Before initiating any social media marketing campaign, you need to really focus on a specific strategy.  Without a specific goal and execution path to success, your social media marketing campaign will not run on all cylinders.  Instead you may be moving…but you have no idea what direction. Before you complete your strategy, make sure you [...]

February 16, 2010 marketing 4 comments click Here To Read More…

5 Tips To Insert Brand Personality Into Your Social Media Marketing

The social media marketing scene is completely saturated with companies that most likely do and sell the same things as your business.  Fortunately for you, most of them do not do it well. While creating your social media marketing strategy, in addition to goals, you’re going to create execution tactics and procedures to achieve these [...]

February 15, 2010 marketing 8 comments click Here To Read More…

Quit Playing Social Media Hokey Pokey

I’m coming up on the half way mark of the 28 Day Blogging Challenge.  I’ll reveal my complete results at the end of this experiment but so far this little challenge has proven to me once again that going half way will produce zero results.  Both Feet have to be in. I’ve always done ok [...]

February 12, 2010 Blog Strategy 13 comments click Here To Read More…

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