Social Media Strategy

Why Social Media Predictions Don’t Matter

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It’s the beginning of the year and most blogs, gurus, and agencies spent the last month of 2010 scrambling to put together their list of social media predictions.  Why it is often fun reading and insightful to hear from creative minds about where the space is heading this year…it’s irrelevant for most brands. While it’s [...]

January 11, 2011 Social Media Marketing 3 comments click Here To Read More…

6 Social Media Marketing Lies You Keep Telling Yourself

Social media marketing works.  We’ve all read the case studies about the big boost in sales.  We read the books from the social media “gurus” who blow up their reach using social media tools.  So it’s going to work for our business too. Perhaps. But if you’re telling yourself these common lies about your social [...]

January 6, 2011 Social Media 6 comments click Here To Read More…

Create A Winning Social Media Strategy: Presentation

I recently presented this presentation at St. Louis Innovation Camp. As with all presentations I do, I only put bullet points on the slides…and most of the presentation comes from me speaking and not the slides. So, if you see something you have a question about or want more detail…just email me or leave a [...]

February 28, 2010 presentations 4 comments click Here To Read More…

Your Social Media Strategy Sucks

Yes, your social media strategy sucks. That seems a little harsh…True.  But here at the RTM there is no dilly dally.  Denying the truth doesn’t make it better.  But just pointing out flaws doesn’t make you better…and I want you to succeed. So, how do we fix it? Tie Your Social Media Strategy to REAL [...]

February 26, 2010 Social Media 5 comments click Here To Read More…

Quit Playing Social Media Hokey Pokey

I’m coming up on the half way mark of the 28 Day Blogging Challenge.  I’ll reveal my complete results at the end of this experiment but so far this little challenge has proven to me once again that going half way will produce zero results.  Both Feet have to be in. I’ve always done ok [...]

February 12, 2010 Blog Strategy 13 comments click Here To Read More…

The Myth of Social Media Transparency

Social media transparency is often cheered, but social media being a transparent platform is a myth. Question: How on earth can a medium in which we have complete control over be transparent? The answer: It’s not.  Over the weekend President Obama was asked about Twitter when talking with a group of Chinese students.  Obama was [...]

November 16, 2009 Social Media Marketing 13 comments click Here To Read More…
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