Social Media Marketing

Why Social Media Predictions Don’t Matter

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It’s the beginning of the year and most blogs, gurus, and agencies spent the last month of 2010 scrambling to put together their list of social media predictions.  Why it is often fun reading and insightful to hear from creative minds about where the space is heading this year…it’s irrelevant for most brands. While it’s [...]

January 11, 2011 Social Media Marketing 3 comments click Here To Read More…

6 Social Media Marketing Lies You Keep Telling Yourself

Social media marketing works.  We’ve all read the case studies about the big boost in sales.  We read the books from the social media “gurus” who blow up their reach using social media tools.  So it’s going to work for our business too. Perhaps. But if you’re telling yourself these common lies about your social [...]

January 6, 2011 Social Media 6 comments click Here To Read More…

The Four Hour Body Approach To Your Business

I just picked up the latest book from Tim Ferris, the Four Hour Body.  Tim’s become pretty controversial and he’s one of those guys that people either seem to love or hate.  The book is solid and if you like the Four Hour Work Week, you’ll like this book.  But this post isn’t a book [...]

December 17, 2010 Business Strategy 1 comment click Here To Read More…

Foursquare Specials: How To Select What’s Best For Your Marketing

Every retail store or business that receives foot traffic from customers should be using Foursquare in their social media marketing strategy.  Geolocation networks like Foursquare require little time for marketers after some upfront work, and the return on investment can be attractive. If foot traffic = good for your business…then get on board. There are [...]

December 13, 2010 Foursquare 2 comments click Here To Read More…

Why Should I be a Fan On Your Facebook Page?

How would you answer if a customer asks you…”Why should I be a fan of your Facebook page?” It’s a reasonable question.  After all, you’re asking them to take the time and energy to join your brand’s page.  It’s perfectly natural for someone to ask “why”.  So do you have a specific and precise answer?  [...]

February 21, 2010 Facebook 2 comments click Here To Read More…

Real Time Marketing Strategies You Should Be Using

The real time web has gotten quite a bit of buzz, but are you actually using the available tools?  There are several areas where you can apply using real-time data to affect your business and your social media marketing.  Use the real time web to gather specific data.  Don’t let the amount of data at [...]

February 18, 2010 marketing 2 comments click Here To Read More…

9 Questions Your Social Media Marketing Strategy Must Answer

Before initiating any social media marketing campaign, you need to really focus on a specific strategy.  Without a specific goal and execution path to success, your social media marketing campaign will not run on all cylinders.  Instead you may be moving…but you have no idea what direction. Before you complete your strategy, make sure you [...]

February 16, 2010 marketing 4 comments click Here To Read More…

5 Tips To Insert Brand Personality Into Your Social Media Marketing

The social media marketing scene is completely saturated with companies that most likely do and sell the same things as your business.  Fortunately for you, most of them do not do it well. While creating your social media marketing strategy, in addition to goals, you’re going to create execution tactics and procedures to achieve these [...]

February 15, 2010 marketing 8 comments click Here To Read More…

5 FREE Analysis Tools to Master The Real-Time Web

One of the great benefits of social media, is it’s ability to be able to analyze results in real time.  No longer do you have to submit an ad…and wait for sales…and wait…and wait.  The setback with many of the traditional marketing mediums like print, radio, television, and even market surveys…is that by the time [...]

February 4, 2010 Analytics 2 comments click Here To Read More…

Big Myths of Social Media Marketing

Social Media is certainly the hottest thing in marketing since well, a few years ago when “Web 2.0” was.  But with all of this buzz, comes a tsunami of information.  So much information that not only is it hard to tell good from bad, but so much information that many untruths become the rules. There [...]

February 2, 2010 marketing 19 comments click Here To Read More…

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