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20 Quick Tips To Increase Your Facebook Ads Effectiveness

Facebook Ads Effectiveness Can Break Or Bring The Bank There are many reasons that people use Facebook. In fact, a survey of users found that the number one reason people use Facebook is to “See what my friends are up to”. Unfortunately no one said they use Facebook to be advertised to. That’s bad news […]

December 15, 2011 Facebook 7 comments click Here To Read More…

Social Media Marketing Strategies For Different Cultures

Social media marketing is the biggest thing to happen to the world of business communications since televisions arrived in every home. The increasing popularity of social networking sites has provided an effective way for businesses to communicate directly with existing and potential customers all around the world, and companies both big and small are taking […]

December 8, 2011 Social Media 1 comment click Here To Read More…

You Aren’t The Next Groupon, Foursquare, or Facebook. Bring Your Online Goals Back To Reality

Groupon is the current darling of the startup community and rumors are spreading that Google is shopping it for 5.3 billion (that’s billion with a “B”. Not shabby for less then five years old) Foursquare has gone from 100,000 users to over 4.5 million just this year. Facebook added it’s 500th million user last Summer […]

December 1, 2010 Social Media Marketing 2 comments click Here To Read More…

Foursquare Marketing: Add Checkins To Your Facebook Page

How To Add  Foursquare Checkins To Your Facebook Page As Foursquare, the mobile location based social app becomes more popular to users, businesses are going to benefit from using it for marketing purposes.  As I explained in a previous post, 7 Quick Steps To Foursquare Marketing…a good practice is to check in to your own […]

March 4, 2010 Facebook 27 comments click Here To Read More…

Your Social Media Strategy Sucks

Yes, your social media strategy sucks. That seems a little harsh…True.  But here at the RTM there is no dilly dally.  Denying the truth doesn’t make it better.  But just pointing out flaws doesn’t make you better…and I want you to succeed. So, how do we fix it? Tie Your Social Media Strategy to REAL […]

February 26, 2010 Social Media 5 comments click Here To Read More…

Facebook User Statistics

Here is a great list of important Facebook stats.  If you’re going to incorporate Facebook into your social media marketing strategy, you need to have an understanding of the Facebook user. Here is a terrific breakdown of user activity. As you can see, the average Facebook user’s activity is limited when it comes to pages, […]

February 25, 2010 Facebook 3 comments click Here To Read More…

PR Case Study: Hey Nickelback, Embrace The Pickle

I’m sorry…I just can’t let this story die.  There’s just too many lessons we can apply back to social media marketing and Public Relations. So as we all know, a Pickle has fan more fans than the band Nickelback.  Unfortunately, someone forgot to tell the lead singer, Chad, that the whole thing is tougne and […]

February 24, 2010 Case Study 6 comments click Here To Read More…

Can This Pickle Out Market Big Brands?

Can this pickle get more fans than 90% of Big Brands? Can a pickle beat big brands at social media marketing?  Yes…I said pickle.  It wasn’t a typo. I recently posed the question on my blog…”Can A Brand Create a Viral Campaign?“.  I had the same debate on Twitter.  A few folks said that yes, […]

February 23, 2010 Facebook 9 comments click Here To Read More…

Why Should I be a Fan On Your Facebook Page?

How would you answer if a customer asks you…”Why should I be a fan of your Facebook page?” It’s a reasonable question.  After all, you’re asking them to take the time and energy to join your brand’s page.  It’s perfectly natural for someone to ask “why”.  So do you have a specific and precise answer?  […]

February 21, 2010 Facebook 2 comments click Here To Read More…

5 FREE Analysis Tools to Master The Real-Time Web

One of the great benefits of social media, is it’s ability to be able to analyze results in real time.  No longer do you have to submit an ad…and wait for sales…and wait…and wait.  The setback with many of the traditional marketing mediums like print, radio, television, and even market surveys…is that by the time […]

February 4, 2010 Analytics 2 comments click Here To Read More…
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