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A Facebook Fan is Worth $3.60. Really?

A Facebook Fan is worth $3.60.  Really? Adweek reported today that a Facebook Fan is worth $3.60 of media value.  This formula was conceived by Vitrue, a social media management company. The dollar amount was concluded by determining that on average, a fan base of 1 million translates into at least $3.6 million in equivalent [...]

April 13, 2010 Debate 20 comments click Here To Read More…

Chevy SXSW Social Media Road Trip

I’m embarking on a journey South.  Next stop…SXSW!! Chevy is sending Michael Courier, Tim Jahn, Daniel Prager, and me on a Social Media roadtrip to SXSW.  Chevy created an awesome promotion with 8 teams from around the U.S. competing on a national scavenger hunt.  We’ll be representing the Windy City.  Along our trip, we’ll be [...]

March 9, 2010 Event 6 comments click Here To Read More…

PR Case Study: Hey Nickelback, Embrace The Pickle

I’m sorry…I just can’t let this story die.  There’s just too many lessons we can apply back to social media marketing and Public Relations. So as we all know, a Pickle has fan more fans than the band Nickelback.  Unfortunately, someone forgot to tell the lead singer, Chad, that the whole thing is tougne and [...]

February 24, 2010 Case Study 6 comments click Here To Read More…

Can This Pickle Out Market Big Brands?

Can this pickle get more fans than 90% of Big Brands? Can a pickle beat big brands at social media marketing?  Yes…I said pickle.  It wasn’t a typo. I recently posed the question on my blog…”Can A Brand Create a Viral Campaign?“.  I had the same debate on Twitter.  A few folks said that yes, [...]

February 23, 2010 Facebook 9 comments click Here To Read More…

Why Should I be a Fan On Your Facebook Page?

How would you answer if a customer asks you…”Why should I be a fan of your Facebook page?” It’s a reasonable question.  After all, you’re asking them to take the time and energy to join your brand’s page.  It’s perfectly natural for someone to ask “why”.  So do you have a specific and precise answer?  [...]

February 21, 2010 Facebook 2 comments click Here To Read More…

How To Add Email Opt-in Options to Your Facebook Page – Part 2

This is a continuing post from How To Add Email Opt-in Options to Your Facebook Page In the previous post, I went through exactly how and why to add an email Opt-In “Tab” to your Facebook Page.  The “Tab” is important for Page because it’s an easy way to let your fans know that you [...]

October 8, 2009 App 1 comment click Here To Read More…

How To Add Email Opt-in Options to Your Facebook Page – Part 1

fgfgffgfggfgTo Add Email Opt in Boxes to Your Facebook Page The biggest social networking site on the Internet is Facebook.  After only 5 yrs of the site, it now has over 300 million users. http://www.guardian.co.uk/technology/blog/2009/sep/15/facebook-300-million Your organization can not afford not to have a precence on the social network for no better reason than…you need [...]

October 6, 2009 App 4 comments click Here To Read More…
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