Tumblr Marketing Guide Book

So my second guidebook is officially out!  The Financial Times Press (a division of Pearson Education) has recently released a Tumblr marketing guidebook I’ve written titled, How to Make Money Marketing Your Business with Tumblr. If you’re unfamiliar with Tumblr, you won’t be for long.  Just this week the New York Times released a story [...]

February 24, 2011 Announcements 2 comments click Here To Read More…

Exclusive: Kenneth Cole Weighs In On The Groupon Ads Debacle

Wow, what a difference a week makes. Just seven days ago, fashion behemoth Kenneth Cole was getting panned across the internet from an off taste tweet. Then came Super Bowl Sunday where Groupon tried it’s first attempt at television advertising, and they felt the wrath of public opinion. As with all things relating to social [...]

February 11, 2011 News 1 comment click Here To Read More…

Top 3 Challenges of Real-Time, Location Based Search

This is a guest post written by Naveen Thattil, CEO and Founder of TripTwit.com.   Real-time and location based searching have been trendy topics of discussion for the last year or so. Google and Twitter both offer the ability to do real-time searches for a specific geographical location with data coming whole or in part [...]

February 11, 2011 Geolocation 2 comments click Here To Read More…

3 Reasons The Groupon Super Bowl Backlash Is Bullshit

If you were offended by the Groupon ads then you certainly are not alone. There is a large backlash that starting gathering steam as soon as the ads aired on Super Bowl Sunday. There is much reporting on this by mainstream outlets like the Wall Street Journal and the LA Times, and it seems everyone [...]

February 9, 2011 News 19 comments click Here To Read More…

How To Make Your Tweets Go Viral, By Kenneth Cole

If I had a nickel for every time I heard a company mention that their product launch strategy was “to go viral”, well, then I’d have a shit load of nickels. There are certainly some specific strategies and tactics your brand can do to create content that has a better chance of going viral, but [...]

February 3, 2011 News 10 comments click Here To Read More…

Facebook CTR: What Are Facebook Ads Effectiveness?

What is the Facebook CTR?  How effective are Facebook Ads? Online advertising is only as effective as their click through rates (CTR). You need people to click on your ad and initiate an action, simple reach and exposure is not enough. So as Facebook ads enter the forefront of most digital marketing strategies as marketers [...]

February 2, 2011 Facebook 5 comments click Here To Read More…

SERP Click Through Data: Defining The Importance of Google Search Rankings

We all know that SEO (search engine optimization), or better understood as where my website shows up on Google, is important.  But most businesses and marketers really don’t understand just what “important” means.  Yes ranking higher in Google is valuable, but what is the real difference that  page rank actually means for your business. Targeted [...]

February 1, 2011 Content Strategy 8 comments click Here To Read More…

50 Cent’s Twitter Influence Goes Straight To The Bank

Thumbnail image for 50 Cent’s Twitter Influence Goes Straight To The Bank

With the boom of a penny stock, 50 Cent’s Twitter profile may have the most twitter influence on the net. Hip hop superstar turned business Mogul 50 Cent, has dominated almost every aspect of both a music and a business career.  Last week he proved he’s also dominant in “Social Media Influence”.  While it’s no [...]

January 17, 2011 Case Study 2 comments click Here To Read More…

Why Social Media Predictions Don’t Matter

Thumbnail image for Why Social Media Predictions Don’t Matter

It’s the beginning of the year and most blogs, gurus, and agencies spent the last month of 2010 scrambling to put together their list of social media predictions.  Why it is often fun reading and insightful to hear from creative minds about where the space is heading this year…it’s irrelevant for most brands. While it’s [...]

January 11, 2011 Social Media Marketing 3 comments click Here To Read More…

6 Social Media Marketing Lies You Keep Telling Yourself

Social media marketing works.  We’ve all read the case studies about the big boost in sales.  We read the books from the social media “gurus” who blow up their reach using social media tools.  So it’s going to work for our business too. Perhaps. But if you’re telling yourself these common lies about your social [...]

January 6, 2011 Social Media 6 comments click Here To Read More…

← Previous Entries

Next Entries →

Real Time Web Analytics