Every retail store or business that receives foot traffic from customers should be using Foursquare in their social media marketing strategy. Geolocation networks like Foursquare require little time for marketers after some upfront work, and the return on investment can be attractive. If foot traffic = good for your business…then get on board.
There are many steps to Foursquare marketing strategies, one of the pivotal decisions for a business is deciding which type of special is best to use for your location. Here’s the current selection that’s available to select from:
Foursquare Location Specials
- Mayor Specials: This special is unlocked only by the Mayor of your venue. The Mayorship is awarded to the user who has checked-in the most in the last 60 days.
- Check-In Specials: Unlocked when a user checks-in to your venue a specific number of times.
- Frequency-based Specials: Users unlock for every X number of check-ins.
- Wildcard Specials: Always unlocked, but your staff has to verify some extra conditions before awarding the special.
When selecting which type of special your business should use, you need to think strategically about what goals you want Foursquare to achieve. You also need to think about the costs involved for each. Rewarding users with a special based on check-ins can dramaticly increase the total number of check-ins you receive, but that also means more specials and discounts given out. The last thing you want is your social media marketing kicking down your bottom line.
If you really want to use what’s best for maximizing results and maximizing profilts, you need to use numbers…not guess work. So why not rotate specials every other month and track results. Use the Foursquare analytics that are offered for businesses who claim a location and actually keep track of what you do.
Measuring numbers in social media?? Imagine that! You can’t manage what you can’t measure and your Foursquare marketing should be no different. So claim your business, select a special, and let the analysis begin. Be sure to let us know which has worked best for you.
If you’re a marketer or a business owner, here’s some additional articles on Foursquare marketing.
Or if you’re interested in implementing a Foursquare marketing strategy for your business, this Foursquare Marketing Guidebook is an excellent resource.
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