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Foursquare Marketing: Add Checkins To Your Facebook Page

by Scott Bishop on March 4, 2010


FacebookFoursquareLocation Based MarketingMobilefacebook pagefoursquare marketing

Is Your Business Using Foursqaure To Reach Customers?

As Foursquare, the mobile location based social app becomes more popular to users, businesses are going to benefit from using it for marketing purposes.  As I explained in a previous post, 7 Quick Steps To Foursquare Marketing…a good practice is to check in to your own business to build awareness to your networks.

Note: If you’re a business where customers come to you such as a bar/restaurant/etc you don’t need to self-check in

However, as @northeastclng of Northeast Cooling emailed me and pointed out…it would be a big help to be able to add check ins to post not only to Twitter, but also to a brand’s Facebook Page.

Foursquare does not currently have an option to check in to a Facebook Page, only a profile.  So I had to get a bit creative to pull this off.

Here’s How To Post Foursquare Check-In’s To Your Facebook Page

  1. Install the Selective Twitter Status App
  2. Sync Your Foursquare & Twitter Accounts
  3. Use #fb hashtag on your Foursquare Check ins

Step 1: Install Selective Twitter Status App On Facebook

  • Log into your Facebook account
  • Go to the Selective Twitter Status app
  • If you’re taken to their Page select “Go To Application” (top left under logo)
  • (default page should be “Your Profile”)  Add your Twitter handle and hit “Save”

  • Go to the “Your Fan Pages” tab
  • Add your Twitter handle to the choosen Facebook pages

  • Select “Grant Permission
  • An “Allow Setting” tab will pop up…click on the pages you want added.
  • Select “Allow Publishing” button

  • Now you should see a “Yes” next to your pages
  • Select “Save Changes

And you’re all set!!!  That’s It.  Your Facebook Page or Pages is set to recieve updates from Twitter.  So now any tweet you send with a #fb hashtag will show up as a post to your selected Facebook Page.

Step 2: Sync Your Foursqaure Account To Update Twitter

  • Login to Foursquare
  • Go to the “Settings” page
  • Scroll down to “Linked Accounts
  • Add your Twitter Handle

Step 3:  Foursquare Check-in With #fb Shout

  • When ever you check-in to Foursquare select “Tap to add a shout!
  • If you want them to show up on your Facebook Page, include “#fb” hashtag to your shout.

Now, whenever your Foursquare check-in is posted to Twitter…your Facebook Page will recognize the #fb hashtage and auto post to your selected Pages.  There will be a slight delay in updates, but this is the easiest way to update your Foursquare Check Ins to your Facebook Page.

BOOM!  Done-zo…that’s it.

You’ve now successfully pimped your Facebook Page to add Foursqaure Check-ins.

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Scott S. Bishop is editor for Real Time Marketer and a marketing strategist with a specialty in social media.  He is an avid blogger and active across the net.  He is @thescottbishop on Twitter

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  • Mossack Anme
    Why the delay is too long? I just check-in more than 15 minutes ago (with #fb tag, see @MossackAnme) and there's no change in my page (facebook.com/mossack.anme) status.
  • sbishop
    Did you apply the Facebook Selective Tweet app?
  • Mossack Anme
    Yap. I follow all steps precisely. So?
    What am I supposed to do?
  • Scott! This is a great post. I honestly had no idea how to connect my tweets to FB in this way (I just use Tweetdeck) but now I can use #fb too. I used your step by step tools here and did it all.

    Thank you!

    BTW, how about writing a post on how brands can use Foursquare for marketing OR have you already?
  • sbishop
    Thanks for the comment Leyla. This Foursquare check-in to Facebook post was based on a question from a reader and I wanted to figure out the answer. I'm glad you and others also found it useful. As far as an article on Foursquare Marketing, I've written this intro article. http://realtimemarketer.com/7-quick-steps-to-fo...
  • This is nice article, i am trying to find more and more in foursquare usage and great article
  • sbishop
    Thanks for the comment Phil. I'll have more on Foursquare Marketing as well as geolocation services. Thanks for stopping by and stay tuned for upcoming articles.
  • Good how-to, but this type of cross pollination within social platforms could signal the end of geo-location based services. The firehose of information they are spraying the social web with is irrelevant to the channel and makes for a fragmented user experience.
  • sbishop
    It's certainly a feature to be used with caution. I rarely tweet my Foursquare check-ins. Unless there is a specific advantage and value added, there's no reason for it. I think that Foursquare, used strategically can be an effective marketing tool for certain businesses and in some cases it does make sense to add to Facebook. But generally, I am not a fan at all of social network cross pollination. Each audience is different and should be communicated differently, so we are pretty much in agreement. Thanks for stopping by Patrick.
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