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Do You Know What Your Digital “Win” Looks Like?

by Scott Bishop on May 11, 2010


Social Media MarketingSocial Media StrategyStrategy

Is Your Social Media Marketing Working?

Social media marketing is apparently all about engagement, engagement, engagement.  Did you hear that you should be using social media for engagement with your customers or targeted customers.  Just get more engagement on your social networks, and your business dreams will come true.

Great, it’s about engagement…so what the hell does that mean?

I am certainly one to promote more interactions between your business and your audience. It’s vital.  But I try to distinguish myself in this cluttered space just a little bit by pealing back the onion and digging into the meaning behind the activities.

Engagement is worthless if you don’t know what kind of interactions lead to achieving your digital goals and objectives.

What does your WIN look like?

If you’re trying to get more sales, how much traffic leads to a trial of your product.  How many trials lead to a sale?  Which networks lead to the most traffic, why?

Creating engagement for the sake of interaction doesn’t achieve much more than more work.  Dig deeper to establish a list of interaction criteria that you are aiming for.  What types of engagement signal more interest in your business?

Yes, ReTweets on Twitter are important.  It means your network is actually reading your Tweets.  But do those RT’s lead to an increase in traffic?  Do those who ReTweet you on Twitter ever ReTweet anything else?  Are you even measuring for that?

Understand the digital steps and actions it takes for you to be successful…then focus on getting more of them.  The techniques and actions will be different for everyone because all of our goals are different.  But if you don’t understand what your WIN looks like, you’ll never know if any of your activities are really doing anything.

I’m happy to help your business peal back and dig deep to set your WINS up, shoot me an email to scott@realtimemarketer.com and we can dive in.

Happy digging.

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Scott S. Bishop is editor for Real Time Marketer and a marketing strategist with a specialty in social media.  He is an avid blogger and active across the net.  He is @thescottbishop on Twitter

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  • My win is increased traffic for my blog. Currently it isn't monetized, but one day it will be. So I focus on meeting interesting people and if they like my writing, all the better. My reasoning is this, if I build traffic by focusing on quality traffic and engagement, then when I do monetize I may have a better chance at success.

    Good post. Thanks.
  • sbishop
    Kudos on having a goal for your blogging efforts. I'm curious Brian, are you planning on monetizing based on ads thru increased traffic? If so, how much traffic do you think you'll need to reach an advertising goal? Or are you planning on monetization though another means on your site? Thanks for the comment, curious as to your goals. And good luck!
  • I am embarrassed to admit that I don't know the answer to your question. After having been blogging for 187 days, you would think I would be more knowledgeable, but alas I don't really know the best way to approach it. Just last week I started to read about affiliate marketing and I am a little bit familiar with adwords. I have read that there are agencies one can join, which have really good clients. One of them I was looking at requires 500,000 page views per month. I am only at 31,000 for the last 31 days, so not even close.

    That is why I have been focusing on traffic, so I can join one of those agencies, but I suppose I should probably try to monetize sooner, as I could always change my ads when I get to that point. To be honest, I am not sure what would be best. But that is the beauty of the internet, all the information is out there, I just need to find time to do the research.
  • sbishop
    Congrats Brian! That's tremendous traffic for a blog that's half a year old. Actually, that's really good for any blog quite frankly. Ads alone are tough for an income on a website...the 500k sounds about right and for a one man army that's nearly impossible. I have some thoughts if you'd like to chat on some things you can do as well as some quick insights on the effectiveness of your blog. Get an email capture on there!! Feel free to email me scott@craveengine.com if you want to chat.
  • Infact every one should have that question to get the desired goals completed
  • sbishop
    Thanks for the comment Phil. It's important to have an idea what you're trying to accomplish before you fill your time up with social media activities. Staying busy does not mean that you're staying productive.
  • Definitely the right question to ask. Great post as always Mr. Bishop.
  • sbishop
    Thanks for the comment Dan. I value your opinion and your content complement is greatly appreciated. Thanks for stopping by.
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