Create A Winning Social Media Strategy: Presentation

by Scott Bishop on February 28, 2010

I recently presented this presentation at St. Louis Innovation Camp.
As with all presentations I do, I only put bullet points on the slides…and most of the presentation comes from me speaking and not the slides.
So, if you see something you have a question about or want more detail…just email me or leave a comment and I can go into more specifics.

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Tagged as: Social Media Strategy, Strategy

Article by Scott Bishop

Scott Bishop is editor for Real Time Marketer and is the Director of Social for an integrated marketing firm. He is an avid blogger and active across the net. He is @thescottbishop on Twitter

Scott has written 125 awesome articles for Us.

  • DanielleHohmeier

    This is great Scott! I consider myself a social media enthusiast (not at expert…), and currently work in the area, however, I have yet to build a strategy. I always thought it wasn't necessary for my social media needs, but now that I am working more on behalf of client's I've been trying to set up some sort of process, guidelines for developing the plan. This was a great base for me!

    Thanks again,

    Danielle
    Atomicdust, Saint Louis Mo.

  • sbishop

    I don't believe in Social Media Experts…at least not those whom are self-proclaimed. Everything starts with strategy…not just marketing or social media marketing…but all things business related. Always start with “Why”. If you can answer with a concise answer that relates back to business goals then you'll be in good shape. Thanks for the comment…I'm glad you liked it. The presentation was fun to give.

  • http://www.sundaymorningsoliloquy.com leyla_a

    I am envious of your 800 SUBSCRIBERS!

  • sbishop

    Don't be…it's 800 feedburner subscribers. Those numbers are so all over the place. I look at “reach” more than I do Subscriber count. I use that number to show other folks that it's ok to subscribe and they should do it. I'd rather be gathering emails anyway…not to spam but to have a better idea of subscribers and be able to send them better stuff and ask questions.

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