Strategy

7 Easy Steps To Build Your Online Community By Helping Your Favorite Charity

I won’t sugarcoat it, it’s not easy gaining new readers.  In fact, it’s extremely difficult and takes a tremendous amount of time. One of the most effective strategies for traffic building is by creating sense of community around your blog or website.  Unfortunately, this is also one of the most difficult. With the holidays here, [...]

December 1, 2009 Blog Strategy 11 comments click Here To Read More…

The Myth of Social Media Transparency

Social media transparency is often cheered, but social media being a transparent platform is a myth. Question: How on earth can a medium in which we have complete control over be transparent? The answer: It’s not.  Over the weekend President Obama was asked about Twitter when talking with a group of Chinese students.  Obama was [...]

November 16, 2009 Social Media Marketing 13 comments click Here To Read More…

Why No One Can Crack the Social Media ROI Code

I recently participated in the St. Louis Interactive Festival in, St. Louis, Mo.  During one of the discussion panels a passionate discussion emerged about the ROI of social media.  Is it tangible?  Can it be measured?  Is it realistic to track?  How do we do it? The “ROI of Social Media” conversation is one that [...]

October 21, 2009 Social Media 8 comments click Here To Read More…

Social Media Tool: How and Why You Should Use URL Shortener Su.pr

This weeks tool is the URL Shortener from Stumble Upon, called Su.pr . What is it: Su.pr is a URL Shortener.  It’s does exactly what is sounds like, it shortens URL’s. Why Should I Use it: Anyone using Twitter, needs to use a URL shortener.  Twitter only allows 140 characters per tweet, therefore tweeting a [...]

October 13, 2009 Strategy 4 comments click Here To Read More…

The Marketing Strategy of Horizon Realty Group VS Reality

I came across a report today in my own backyard that really has left me dumbfounded.  A local company is suing a customer for defamation on Twitter. Apparently a Chicago Rental Management company, Horizon Realty Group, thinks that using social media is best used to find customers that are paying you money and unhappy with [...]

July 28, 2009 Case Study 14 comments click Here To Read More…

You Have A Business On Twitter, Why?

You have a business on Twitter, but do you know why? Twitter is mainstream social media marketing for brands. Unfortunately many brands cannot answer why they have account. So we’re here to help you answer why the business is on Twitter? A recent study conducted by Nielsen states that 60% of Twitter users who sign [...]

July 17, 2009 Social Media 2 comments click Here To Read More…

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