Strategy

9 Questions Your Social Media Marketing Strategy Must Answer

Before initiating any social media marketing campaign, you need to really focus on a specific strategy.  Without a specific goal and execution path to success, your social media marketing campaign will not run on all cylinders.  Instead you may be moving…but you have no idea what direction. Before you complete your strategy, make sure you [...]

February 16, 2010 marketing 4 comments click Here To Read More…

How To Sniff Out A Social Media Rat

Social media strategist, Internet marketer, social media guru, social media ninja / expert / rockstar and the names keep coming and coming.  Is it just me or are more and more social media voices now the equivalent of a digital Amway Salesperson?  It seems as if anyone with an Internet connection is now an “expert”. [...]

February 11, 2010 How To 6 comments click Here To Read More…

How To Get Followers On Twitter

How to get followers on Twitter is a mad science.  Like it or not, if you’ve chosen Twitter to market yourself or your brand, you’re going to need to learn how to get followers. Is there an exact science how to get followers on Twitter?  Yes.  And No. There are certainly steps you can take [...]

February 6, 2010 How To 12 comments click Here To Read More…

5 FREE Analysis Tools to Master The Real-Time Web

One of the great benefits of social media, is it’s ability to be able to analyze results in real time.  No longer do you have to submit an ad…and wait for sales…and wait…and wait.  The setback with many of the traditional marketing mediums like print, radio, television, and even market surveys…is that by the time [...]

February 4, 2010 Analytics 2 comments click Here To Read More…

Big Myths of Social Media Marketing

Social Media is certainly the hottest thing in marketing since well, a few years ago when “Web 2.0” was.  But with all of this buzz, comes a tsunami of information.  So much information that not only is it hard to tell good from bad, but so much information that many untruths become the rules. There [...]

February 2, 2010 marketing 19 comments click Here To Read More…

6 Ways To Make People Care About Your Tweets

If a tree falls in the woods…will it make a noise?  I have no idea.  But I do know that if you send a Tweet…there is a good chance that no one will see it. Think about it…for someone to see your tweet they need to: A) Be on their computer at the time of [...]

January 14, 2010 Social Media Marketing 4 comments click Here To Read More…

7 Quick Steps to Foursquare Marketing

Foursquare, the location based social game, recently announced that users can now check in anywhere in the world.  So how and why should your businesses take advantage? If you’re unfamiliar with Foursquare, you can read about it HERE Another interesting update is that Foursquare has since introduced it’s own api, so mobile application developers are [...]

January 11, 2010 Foursquare 36 comments click Here To Read More…

Fords Missed Social Media Opportunity

I really find it fascinating and yet unbeleiveable when a large brand or company jumps into social media…and seems to kind of “not get it”. How is this possible?  With millions of marketing dollars dedicated to huge in-house teams, and an additional large chunk of cash tossed at Marketing or PR agencies…shouldn’t somebody be coming [...]

January 8, 2010 marketing 26 comments click Here To Read More…

Is Your Social Media Brand Selfish?

Like it or not…we are all brands on the web.  A brand is simply the way people feel about you or your company, and this directly applies to your online profiles whether you are selling something or not. What emotions come up when people see an email from you, a direct message, a link you [...]

December 17, 2009 Social Media Marketing 14 comments click Here To Read More…

Delete Your Social Media Profiles – LESS Is More

Effective social media marketing is not a megaphone shouting into thin air…its targeted and focused conversations. So it’s time to cut the fat…delete your social media profiles.  Yes, delete them.  Well at least some of them. It seems as if a new social network pops up everyday.  As a marketer, I find it important to [...]

December 9, 2009 Social Media 11 comments click Here To Read More…

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