Strategy

Social Media Marketing Strategies For Different Cultures

Social media marketing is the biggest thing to happen to the world of business communications since televisions arrived in every home. The increasing popularity of social networking sites has provided an effective way for businesses to communicate directly with existing and potential customers all around the world, and companies both big and small are taking [...]

December 8, 2011 Social Media 1 comment click Here To Read More…

What Marketers Should Do With The New Facebook Timeline

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      Before diving head first into a lake, I’d rather be the guy who waits to see how deep the water is. With all of the new changes announced yesterday to Facebook at their F8 conference, we have come full circle. Facebook is back to a beginning. Marketers are already salivating at the [...]

September 23, 2011 Facebook 3 comments click Here To Read More…

Lessons From Airbnb: You Need A Social Media Crisis Strategy

If you follow the startup scene and community, you’ve heard about Airbnb. It’s a company that is disrupting the hotel model by offering a platform for individuals to offer up their apartments at whatever rate they choose and provide a traveler with a better stay for much less than they would pay for a hotel. [...]

July 29, 2011 Public Relations 2 comments click Here To Read More…

The Four Hour Body Approach To Your Business

I just picked up the latest book from Tim Ferris, the Four Hour Body.  Tim’s become pretty controversial and he’s one of those guys that people either seem to love or hate.  The book is solid and if you like the Four Hour Work Week, you’ll like this book.  But this post isn’t a book [...]

December 17, 2010 Business Strategy 1 comment click Here To Read More…

You Aren’t The Next Groupon, Foursquare, or Facebook. Bring Your Online Goals Back To Reality

Groupon is the current darling of the startup community and rumors are spreading that Google is shopping it for 5.3 billion (that’s billion with a “B”. Not shabby for less then five years old) Foursquare has gone from 100,000 users to over 4.5 million just this year. Facebook added it’s 500th million user last Summer [...]

December 1, 2010 Social Media Marketing 2 comments click Here To Read More…

Do You Know What Your Digital “Win” Looks Like?

Social media marketing success is often applied and measured in terms of engagement, engagement, engagement.  Did you hear that you should be using social media for engagement with your customers or targeted customers.  Just get more engagement on your social networks, and your business dreams will come true. Great, it’s about engagement…so what the hell [...]

May 11, 2010 Social Media Marketing 11 comments click Here To Read More…

Is Your Business SmartPhone Ready?

Does your business have a mobile marketing strategy?  If you’re not interested in creating opportunities to market via mobile devices, you at least need to be prepared for them.  Nielsen expects smartphones to account for more than half of the US mobile phone market by 2011, is your business ready? SmartPhone Quick Statistics Only 3% [...]

March 26, 2010 Location Based Marketing 5 comments click Here To Read More…

Create A Winning Social Media Strategy: Presentation

I recently presented this presentation at St. Louis Innovation Camp. As with all presentations I do, I only put bullet points on the slides…and most of the presentation comes from me speaking and not the slides. So, if you see something you have a question about or want more detail…just email me or leave a [...]

February 28, 2010 presentations 4 comments click Here To Read More…

Your Social Media Strategy Sucks

Yes, your social media strategy sucks. That seems a little harsh…True.  But here at the RTM there is no dilly dally.  Denying the truth doesn’t make it better.  But just pointing out flaws doesn’t make you better…and I want you to succeed. So, how do we fix it? Tie Your Social Media Strategy to REAL [...]

February 26, 2010 Social Media 5 comments click Here To Read More…

Real Time Marketing Strategies You Should Be Using

The real time web has gotten quite a bit of buzz, but are you actually using the available tools?  There are several areas where you can apply using real-time data to affect your business and your social media marketing.  Use the real time web to gather specific data.  Don’t let the amount of data at [...]

February 18, 2010 marketing 2 comments click Here To Read More…

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