Statistics

61 Mobile Stats Any Marketer Can Use

When I’m asked about what the future of digital marketing will look like, mobile is one of my answers. I find myself searching for mobile statistics when preparing for a webinar or presentation and I figured you might be able to use them as much as I do. Numbers and statistics help us shape our [...]

August 2, 2011 Mobile 16 comments click Here To Read More…

Fortune 500 Social Media Statistics

The Center for Marketing Research at the University of Massachusetts Dartmouth recently released their follow-up study to Fortune 500 companies adoption and usage of the most popular social media tools. I’ve highlighted the statistics I’ve found the most interesting. Most Relevant Data Blog 22% or 108 companies have a public-facing corporate blog with a post [...]

March 8, 2010 Social Media 1 comment click Here To Read More…

Facebook User Statistics

Here is a great list of important Facebook stats.  If you’re going to incorporate Facebook into your social media marketing strategy, you need to have an understanding of the Facebook user. Here is a terrific breakdown of user activity. As you can see, the average Facebook user’s activity is limited when it comes to pages, [...]

February 25, 2010 Facebook 3 comments click Here To Read More…

New Twitter Number of Users is down…Should You Care?

RJ Metrics recently released their latest update for Twitter Number of Users and Twitter User Engagement statistics. As a skeptic, I’m weary of most social media statistics.  However, as a marketer it’s my job to analyze data that comes my way and offer my opinions and analysis of how it will affect you or your [...]

February 17, 2010 Social Media 1 comment click Here To Read More…

Why Don’t You Trust Your Friends Anymore?

Who do we trust? It’s a valid question, and one that PR giant Edelman recently tried to answer in their continued survey for measuring their “Trust Barometer”.  Their conclusion is…we put no value into our friends or peers opinions anymore. According to Edelman, you trust your friends and peers WAY less than you did two [...]

February 8, 2010 Social Media Marketing 17 comments click Here To Read More…

Most Twitter Statistics Are Worthless

Twitter statistics are being published weekly.  More and more companies are creating studies about Twitter.  Seeing a new report pop up each week in my Google Reader is becoming pretty common.  Are any of them valuable? Pear Analytics, a US market research firm based in San Antonio, Texas, recently conducted A short-term study on the [...]

August 19, 2009 Social Media 20 comments click Here To Read More…
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