Social Media

Your Social Media Strategy Sucks

Yes, your social media strategy sucks. That seems a little harsh…True. But here at the RTM there is no dilly dally. Denying the truth doesn’t make it better. But just pointing out flaws doesn’t make you better…and I want you to succeed. So, how do we fix it? Tie Your Social Media Strategy to REAL [...]

February 26, 2010 Social Media 5 comments click Here To Read More…

Facebook User Statistics

Here is a great list of important Facebook stats. If you’re going to incorporate Facebook into your social media marketing strategy, you need to have an understanding of the Facebook user. Here is a terrific breakdown of user activity. As you can see, the average Facebook user’s activity is limited when it comes to pages, [...]

February 25, 2010 Facebook 3 comments click Here To Read More…

PR Case Study: Hey Nickelback, Embrace The Pickle

I’m sorry…I just can’t let this story die. There’s just too many lessons we can apply back to social media marketing and Public Relations. So as we all know, a Pickle has fan more fans than the band Nickelback. Unfortunately, someone forgot to tell the lead singer, Chad, that the whole thing is tougne and [...]

February 24, 2010 Case Study 6 comments click Here To Read More…

Can This Pickle Out Market Big Brands?

Can this pickle get more fans than 90% of Big Brands? Can a pickle beat big brands at social media marketing? Yes…I said pickle. It wasn’t a typo. I recently posed the question on my blog…”Can A Brand Create a Viral Campaign?“. I had the same debate on Twitter. A few folks said that yes, [...]

February 23, 2010 Facebook 9 comments click Here To Read More…

Use Social Media To Do What You Love

It’s a cliche, but one that rings true…do what you love and you’ll never work a day in your life. Unfortunately, most of us need to work. We all have passions, we all have dreams. But most of the dreams we yearn seem out of reach. They’re not. Never before have we lived in a [...]

February 14, 2010 Social Media 0 comments click Here To Read More…

How To Get Followers On Twitter

How to get followers on Twitter is a mad science. Like it or not, if you’ve chosen Twitter to market yourself or your brand, you’re going to need to learn how to get followers. Is there an exact science how to get followers on Twitter? Yes. And No. There are certainly steps you can take [...]

February 6, 2010 How To 12 comments click Here To Read More…

Big Myths of Social Media Marketing

Social Media is certainly the hottest thing in marketing since well, a few years ago when “Web 2.0” was. But with all of this buzz, comes a tsunami of information. So much information that not only is it hard to tell good from bad, but so much information that many untruths become the rules. There [...]

February 2, 2010 marketing 19 comments click Here To Read More…

6 Ways To Make People Care About Your Tweets

If a tree falls in the woods…will it make a noise? I have no idea. But I do know that if you send a Tweet…there is a good chance that no one will see it. Think about it…for someone to see your tweet they need to: A) Be on their computer at the time of [...]

January 14, 2010 Social Media Marketing 4 comments click Here To Read More…

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