Social Media

Top 3 Challenges of Real-Time, Location Based Search

This is a guest post written by Naveen Thattil, CEO and Founder of TripTwit.com.   Real-time and location based searching have been trendy topics of discussion for the last year or so. Google and Twitter both offer the ability to do real-time searches for a specific geographical location with data coming whole or in part [...]

February 11, 2011 Geolocation 2 comments click Here To Read More…

Facebook CTR: What Are Facebook Ads Effectiveness?

What is the Facebook CTR?  How effective are Facebook Ads? Online advertising is only as effective as their click through rates (CTR). You need people to click on your ad and initiate an action, simple reach and exposure is not enough. So as Facebook ads enter the forefront of most digital marketing strategies as marketers [...]

February 2, 2011 Facebook 5 comments click Here To Read More…

50 Cent’s Twitter Influence Goes Straight To The Bank

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With the boom of a penny stock, 50 Cent’s Twitter profile may have the most twitter influence on the net. Hip hop superstar turned business Mogul 50 Cent, has dominated almost every aspect of both a music and a business career.  Last week he proved he’s also dominant in “Social Media Influence”.  While it’s no [...]

January 17, 2011 Case Study 2 comments click Here To Read More…

6 Social Media Marketing Lies You Keep Telling Yourself

Social media marketing works.  We’ve all read the case studies about the big boost in sales.  We read the books from the social media “gurus” who blow up their reach using social media tools.  So it’s going to work for our business too. Perhaps. But if you’re telling yourself these common lies about your social [...]

January 6, 2011 Social Media 6 comments click Here To Read More…

Four Social Media Activities Sure To Spoil Your Christmas

So the holidays are upon us and everyone is in good spirits.  It seems like our lives are more intertwined with technology more and more each season.  While social media activities seem to track and shout our every move, beware. These four activities will be sure to spoil even the Grinch this holiday season. Tweeting [...]

December 22, 2010 Social Media 1 comment click Here To Read More…

What Happens When You Write “The Worst Post On Mashable Ever” (5 steps to deal with negative comments)

I recently wrote a guest post on Mashable.com .  Sweet! The articles and posts I’ve written on RTM about geolocation tools and Foursquare have been well received, so that was the category that was selected for me for Mashable.  I tried to offer some insights that aren’t read everywhere else and provide some value for [...]

December 20, 2010 Blogging 11 comments click Here To Read More…

A Facebook Fan is Worth $3.60. Really?

A Facebook Fan is worth $3.60.  Really? Adweek reported today that a Facebook Fan is worth $3.60 of media value.  This formula was conceived by Vitrue, a social media management company. The dollar amount was concluded by determining that on average, a fan base of 1 million translates into at least $3.6 million in equivalent [...]

April 13, 2010 Debate 20 comments click Here To Read More…

Fortune 500 Social Media Statistics

The Center for Marketing Research at the University of Massachusetts Dartmouth recently released their follow-up study to Fortune 500 companies adoption and usage of the most popular social media tools. I’ve highlighted the statistics I’ve found the most interesting. Most Relevant Data Blog 22% or 108 companies have a public-facing corporate blog with a post [...]

March 8, 2010 Social Media 2 comments click Here To Read More…

5 Compelling Reasons To Expand Beyond Your Social Media Clique

Exciting news, I am a new contributor for the Gen-Y PR blog…LAF!  (http://laurenafernandez.com/blog).  I’ll be writing at least 2 posts per month on the PR blog. My first post went live last week and I was extremely happy with the results.  51 ReTweets as of right now!  My posts there will tend to be a [...]

March 8, 2010 Personal Branding 0 comments click Here To Read More…

Foursquare Marketing: Add Checkins To Your Facebook Page

How To Add  Foursquare Checkins To Your Facebook Page As Foursquare, the mobile location based social app becomes more popular to users, businesses are going to benefit from using it for marketing purposes.  As I explained in a previous post, 7 Quick Steps To Foursquare Marketing…a good practice is to check in to your own [...]

March 4, 2010 Facebook 26 comments click Here To Read More…

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