Fortune 500 Social Media Stats

The Center for Marketing Research at the University of Massachusetts Dartmouth recently released their follow-up study to Fortune 500 companies adoption and usage of the most popular social media tools.

I’ve highlighted the statistics I’ve found the most interesting.

Most Relevant Data

Blog

• 22% or 108 companies have a public-facing corporate blog with a post in the past 12 months (up +6%)
• Of the 108 blogs located, 93 (86%) are linked directly to a corporate Twitter account

Twitter

• 35% or 137 companies have a Twitter account with a post within the past 30 days
• Boeing, Footlocker, FPL Group and Winn-Dixie Stores) had their Tweets protected and required a request to view their profile
• Nine companies:  Baker Hughes, CIT Group, Computer Sciences, Delta Air Lines, Ecolab, Manitowoc, Mattel, MeadWestvaco and Union Pacific…with corporate Twitter accounts had not posted within the past 30 days
• 69% or 120 companies consistently responded with @replies or retweets within the past thirty days

Podcasting / Video

• 19% of the 2009 Fortune 500 is podcasting (up +3%)
• 31% are using video on their blog sites (up+10%)

Quick Analysis

Although the numbers are going in the right direction, these are still extremely low.   22% of the world’s largest 500 companies having a blog is nothing to brag about.

For companies of this size, it’s difficult to have one Twitter account that speaks for many many different product lines and brands.  But with marketing teams and budgets as large as a Fortune 500 company…they should have some presence.  I’ll need to look further into the study to determine if this study included all brands of a company or if they just looked at the company as a whole entity.

There is NO excuse however for 9 companies to have a Twitter profile that has not been updated in 30 days.  Someones head should roll for that.  Another non-excusable offense is a “locked” or closed account.  Even someone with a basic understanding of social media and Twitter should know that a locked account is completely missing the point of the tool.

I’m fascinated with watching these giants try and dabble into the social media space.  Slow and steady does not win this race…not here.  Those that are innovative will see benefits.  Those that wait on the sidelines will not.  It really is a simple as that.

For a look at the Full report click HERE

For a look at the Full List of Fortune 500 click HERE

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Scott S. Bishop is editor for Real Time Marketer and a marketing strategist with a specialty in social media. He is an avid blogger and active across the net. He is @thescottbishop on Twitter

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Exciting news, I am a new contributor for the Gen-Y PR blog…LAF!  (http://laurenafernandez.com/blog).  I’ll be writing at least 2 posts per month on the PR blog.

My first post went live last week and I was extremely happy with the results.  51 ReTweets as of right now!  My posts there will tend to be a little light hearted and fun, but still full of good content. Make sure you check it out.

Here’s my first post:

Jump Out Of Your Social Media Clique

Here are the reasons I offer…

1. New Projects

2. New Paradigms

3. New Tools & Technologies

4. New Events = New Faces

5. New Audience

Read the full post HERE

No related posts.

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Where is Your Social Media Strategy Taking You?

Yes, your social media strategy sucks.

That seems a little harsh…True.  But here at the RTM there is no dilly dally.  Denying the truth doesn’t make it better.  But just pointing out flaws doesn’t make you better…and I want you to succeed.

So, how do we fix it?

Tie Your Social Media Strategy to REAL Business Goals

I’m not sure why you’ve decided to pawn off social media to the college intern but stop.  Yes, I know they’re on Facebook but that doesn’t mean they understand how Facebook ties to business goals.  If you’re a clothing brand, you wouldn’t hand over sales or marketing to the intern because they own a shirt.

Social media is an extension of marketing.  Do not treat it differently.  You have a business plan, a marketing plan, sales plans…you need a social media strategy and plan.  If you’re serious about social media, give it the respect it deserves to drive real results.

Tie your strategy to real business goals.  Social media, although technically pretty inexpensive…takes a tremendous amount of time.  If you’re going to spending that much time on a project or tasks…it better drive some real business results.  Know what those are.

Get Specific Goals…Kill Fluff!

Creating “Brand Awareness” is a half-ass goal that doesn’t mean anything.  If your only goal is brand awareness, then as soon as someone becomes a follower on Twitter…you’re done.  Right?  Well, one person now knows about you…technically that’s awareness.

Probably not the final result you had in mind.

Dig down deep and dive into specifics.  If you want to increase sales via social media…by how much?  If you want to increase brand awareness, how much web-traffic do you want?  Define exactly what you want.  Kill fluff, it’s the arch nemesis of specific goals.

Commit To The Strategy

You need to be committed to your social media strategy.  You wouldn’t abandon your sales strategy after a month.  Be committed to really diving into social media.  If your strategy is researched well, it will work.  If you’re not going to be committed, stop now.  You’re guaranteed to fail.

Revolve Around Engagement

To maximize social media, you need to engage.  A push only strategy does not work.  People are bombarded enough on television, radio, print, billboards, and everywhere in between.  If you’re just sending out more ads over social networks, your response is going to be small.  Engage with your audience.  Create and respond to dialogue.  Spark opinions.  Get involved.

Assign A Time Aspect

You need a time table attached to your social media strategy.  You can always adjust over time, but you need an End in Mind.  Are you assigning monthly goals?  Quarterly goals?  If you have no time table attached then technically you can never fail…because the game is never over.  You never have a bar to judge if you’re winning or losing so you can adjust and fix areas that need it.

Allow For Flexible Execution

Your strategy should be solid, but the tools and networks you use needs to be flexible.  The “Why” is always more important than the “How”.  The “How” will change over time.  New tools will come out. Find out what is working best and attack that.  Drop what’s not returning high value.

Know What A Win Looks Like

How do you know if you’re succeeding in your social media strategy if you don’t know what a “win” is.  Is is sale?  Is it a ReTweet?  Is it more social mentions?  Figure out what your wins are, then you can focus on getting more of them.

Create Value

Your strategy needs to create value for your audience.  Everything you do should be with the customers or targets in mind.  Does this blog post create value to my readers (You don’t need to answer that question about this post, I already know it’s amazing).  Does my Twitter account distribute valuable content?  Does my Facebook Page spark valuable engagement.  Always be thinking value.

So even if your social media strategy doesn’t completely suck…incorporate these aspects to take your game to the level it and you deserve.

This is DAY 26 of my “28 Day Blogging Challenge“

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Scott S. Bishop is editor for Real Time Marketer and a marketing strategist with a specialty in social media.  He is an avid blogger and active across the net.  He is @thescottbishop on Twitter

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RJ Metrics recently released their latest update for Twitter Number of Users and Twitter User Engagement statistics.

As a skeptic, I’m weary of most social media statistics.  However, as a marketer it’s my job to analyze data that comes my way and offer my opinions and analysis of how it will affect you or your business.

You can access the data HERE.  But here’s a run down.

• Number of new Twitter users per month is about 6.2 million (down about 20%)
• Past 6 months have shown steady decline in new Twitter account registrations
• 2009 ended with just over 75 million active users
• Average Twitter user has 27 followers (down from 42 in August 2009)
• 80% of Twitter users have tweeted 10 times or less
• Only 20% of tweeters come back to tweet in their second month

What Do These Twitter Statistics Mean For Me or My Business?

The only clear sign that these statistics show…is that most of the Twitter users you are going to interact with are going to be very loyal to the network.  Twitter is almost a perfect example of the Pareto Principle (commonly know as the 80/20 rule).

Although only 20% of users come back to tweet in their second month, the folks who do come back increase their usage over time.  That means that those who come back find value in the network and are there to stay.  This is great news for a marketer or user than can create value.  But like everything with social media marketing, it’s up to you to create value.

Actions Learned From These Statistics

• Stay In The Fight – Your Twitter usage and effectiveness will increase over time.  If you don’t see immediate results after a week, don’t give up.  We’re reluctant to engage with a new account because most don’t come back.
• You need to actively acquire new TARGETED followers – Many of your followers may drop off, actively acquire new followers and keep new conversations flowing
• Create Engagement – Those who remain active on Twitter tweet regularly.  Find your targets and engage regularly
• Monitor the conversation – spend time monitoring tweets so when you do engage you can add value
• Build Connections – Focus on users you can continue conversations over time to build deeper relationships
• Focus on Conversations, Not Just Retweets – With the average user only having 27 followers…most retweets won’t lead to much traffic.  It’s a great sign that they liked your content, but follow up with a conversation.

Although these stats do point that Twitter may have “peaked” for rising new users.  However, Twitter is not going anywhere soon.  The social network has 75 million users and although it’s not climbing as fast as last year, it’s still a social media force.

That being said, Twitter is not for every body.  Do your research and analyze how the social network will work for your business before you dive in.  Otherwise you’ll find little value and be another fallen user who never comes back.  If you’re having trouble seeing the benefits with your accounts, contact me.  I love the network and have found Twitter to be quite useful.

This is DAY 17 of my “28 Day Blogging Challenge“

Get the Real Time Marketer Directly to Your RSS HERE

Scott S. Bishop is editor for Real Time Marketer and a marketing strategist with a specialty in social media.  He is an avid blogger and active across the net.  He is @thescottbishop on Twitter

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It’s a cliche, but one that rings true…do what you love and you’ll never work a day in your life.  Unfortunately, most of us need to work.

We all have passions, we all have dreams.  But most of the dreams we yearn seem out of reach.  They’re not.  Never before have we lived in a time with so many possibilities.  The impossible walls that once barricaded dreams to a select and lucky few, have now been lowered for the masses.

Utilize Social Media Tools To Do What You Love

I remember as a kid, sitting around a boom box with my friends and using the built in microphone to create our own radio shows.  It was a blast, but the only audience was us, and sometimes our parents whom we forced to sit and listen.  Times have changed.

No longer does a simple broadcast, regardless of how good or bad, remain shackled to the audience of patronizing friends and family.  The potential is now limitless.  The power of social media and digital tools have literally broken down the impossible walls of entry.

If You Wait For Your Dreams to Come to Fruition, Your Wait Will be Eternal

Like anything, these tools do not create talent, they do not promise success.  But they do guarantee unlimited potential.  No longer do the conglomerate media companies monopolize what we read, hear, and see.  In some cases, these new pioneers now have larger audience.

Think about this…Fail Blog’s You Tube Channel averages a few hundred thousand views the day it’s published on You Tube.  That’s almost double most of CNN’s prime time shows.

Social media tools have created the blocks, and now its up to you to build your own castle.

• Dream of being a radio talk show host…use Blog Talk Radio to create your own show
• Want to create your own television shows, start a YouTube channel.
• Have a band with no record deal.  No problem.  Put you music online and build your own following using Band Camp.
• Want to write a book…use Scribd and publish it youself
• Have amazing craft or design talent…put your products on Etsy.
• And the list goes on and on for every category you can think of.

Tools, often free, today allow you to bypass the old guards of the past.  If your passion is true and your drive is steadfast…do it yourself and acheive your dreams.  While your success may be big or small, the fact that you’re doing something you love and consistently engaged in your passion is reason enough to get started.

This is DAY 14 of my “28 Day Blogging Challenge“

Get the Real Time Marketer Directly to Your RSS HERE

Scott S. Bishop is editor for Real Time Marketer and a marketing strategist with a specialty in social media.  He is an avid blogger and active across the net.  He is @thescottbishop on Twitter

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Social Media is certainly the hottest thing in marketing since well, a few years ago when “Web 2.0” was.  But with all of this buzz, comes a tsunami of information.  So much information that not only is it hard to tell good from bad, but so much information that many untruths become the rules.

There are an awful lot of myths roaming about in the vast endless void of cyberspace.  Here’s a quick list of some of the biggest you should avoid.  If you or your company are going along with these myths as truths, it’s time to change your paradigm around how your company is seeing Social Media’s marketing ability.

It’s Fast

Given the real-time nature of social media, one would think that it’s fast.  But it’s not.  The way that news and information travels is now at light speed, but social media marketing is slow.  Social media, is obviously a social tool, but businesses and brands need to tread those waters lightly.  It takes a tremendous amount of time to build up the trust of your networks to become a valued member.  Make a commitment for the long haul.  Take the time and energy needed to develop trust with those in your networks. It takes time to create value.  That’s the most valuable thing a brand on social media can do.

It will Replace Marketing / Advertising

Despite what Internet marketers and even most social media marketers or “gurus” will advise, social media is not designed to take over your marketing or advertising.  Social media and marketing do not and cannot exist as separate business  pieces.  Social media is one piece of the bigger marketing picture.  It’s role is to complement what you are already doing in your business.  Use online channels to show the best of what you and your company does offline, online.

Social media may replace a section of your marketing that you have determined as low on ROI, like how Pepsi dropped their Super Bowl ads this year and replacing it with a  social media campaign.  But Pepsi is not dedicating their entire marketing to social media.  Complement and expand marketing efforts with social media, don’t replace them.

It Will Solve Our Sales Problems

Social Media is not a miracle worker.  It’s not the Mother Theresa for your sales.  If you sell a crappy low value product, no amount of YouTube videos or Twitter followers, or strategy will fix that.  Social media can get you in front of a larger audience and new targets, but the people behind all those profile pics are not robots…they’re still people and it still takes the same ole good product at a good value to sell to them.

It Will Expose Our Problems

I used to work for an extremely large company that is a dominant player in an “old” and low-tech industry.  Management was terrified of social media tools because in their view it would be used for nothing more than a sounding board for all of our unhappy customers and everyone that hated our products.

And they were right.

But if you have droves of customers who are angry and unhappy…I have news for you…Those people are talking anyway.  They’re talking to their friends and many are probably talking about it online on Twitter, Facebook, blogs, and forums.  So staying out of social media doesn’t keep you safe from bad exposure, it prevents you from fixing it.  What better opportunity to monitor and seek out unhappy customers, and then solve their issues.  Not only are you helping a customer, you’re now broadcasting to anyone else that you address issues.

The broadcasting  of product or company problems on social media are going to happen with or without your involvement.  If you are not monitoring and staying out of the fight, you’ve left a tremendous opportunity for a competitor to take care of your customer’s issues for you.

It Works

Not everyone is a Gary V, or Zappos.  You can’t expect windfall profits and super amazing things to begin to rain from the sky…all from Social Media.  I will argue that almost every business can benefit from some level of social media activities, but you need to be realistic.

Set goals that apply to your business and your demographic.  I recently chatted with a business owner who was disappointed that 1,000 members haven’t flocked to a new network she created.  I asked where this 1,000 number came from?  How was this determined as the goal?  Was it based on local demographics, similar companies have seen those results, how was this goal selected?

Don’t expect great things from social media if your goals are set up so you’re guaranteed to fail.  You wouldn’t set first month sales forecasts to reach $1 million dollars if you’ve never seen those numbers before.  Treat social media with the same thought and strategy as other parts of your business.

Social Media marketing can produce some powerful stuff…but do your homework, build a strategy, execute, analyze.

Let me know how I can help.

This is DAY 2 of my “28 Day Blogging Challenge“

Get the Real Time Marketer Directly to Your RSS HERE

Scott S. Bishop is editor for Real Time Marketer and a marketing strategist with a specialty in social media.  He is an avid blogger and active across the net.  He is @thescottbishop on Twitter

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Effective social media marketing is not a megaphone shouting into thin air…its targeted and focused conversations.

So it’s time to cut the fat…delete your social media profiles.  Yes, delete them.  Well at least some of them.

It seems as if a new social network pops up everyday.  As a marketer, I find it important to stay on top of the latest trends, so that’s what I try to do.  But there is a BIG difference between having an understanding of how a tool or network is used…and actually using that new social network to advance goals.

I’m active on 3 social networks…that’s it.  (gaaaaaaasp!)

I’m on TWITTER all day sending Social Media and Marketing links and connecting with friends and contacts.

I’m on FACEBOOK primarily just to get a pulse for what’s happening that day and to connect with people who aren’t on Twitter.

And I’m on LINKEDIN answering questions and managing the group I run…Chicago Twitter & Social Media.

Yes, I have many other profiles set up on a variety of other platforms and networks, and I use many of those networks for a variety of reasons such as spreading blog posts and information…but I’m truly active on only 3.

Every Internet marketer on the planet will advise you to use sites like Ping.fm to be able to send the same message across ALL of your social networks.  Yes this tool can be useful, but I am not an Internet marketer teaching you how to sell a hacky e-book.  I am trying to help you build a brand and offer information about how to add value.  Both of which lead to a better business and increased sales.

Yes you can have an active account on hundreds of networks…but it’s smarter to focus your energy on maximizing  a fewer number of profiles.  What good does it do you to have so many active profiles with no connections on them?  You’re literally shouting into thin air.

Fish Where The Fish Are

You don’t need to be hyper active on more than 3 or 4 social networks.  Find out where the best place is to reach your target audience…and become a valued member of those networks.  The most networks does not win…stay focused.

Same Message…Different Delivery

Your brand needs to be consistent across all platforms, but that doesn’t mean duplicates.  When I see someone on Twitter, I need to get the same feel for that brand, company, or person on Facebook.  But having a consistent branding message does not mean the exact same content.

You need to engage your Twitter followers differently than your Facebook Fans and differently across all networks.  What works on one does not work on all.  What value does it provide me to follow you on Twitter and Facebook if you send the exact same content all day long?

Become a Value Added Profile

After you decide what networks or platforms are most appropriate for your goals, become a valued member.  Become an asset to that network.  People are much more likely to buy from someone they look to as a trusted advisor than someone who is just spraying links across the Internet.

This advice is in direct contrast with Internet marketers…but that’s why I know it’s solid advice.

Get the Real Time Marketer Directly to Your RSS HERE

Scott S. Bishop is editor for Real Time Marketer and a marketing strategist with a specialty in social media.  He is an avid blogger and active across the net.  He is @thescottbishop on Twitter

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This past weekend Facebook did a nice karate kick to marketers and brands…right in the face.  And the web was ablaze with reaction.  I saw countless posts about how to fix Facebook’s new homepage.  Even protest groups have sprouted up.  The “Facebook: SWITCH BACK TO THE OLD NEWS FEED!!!” group has already reached 1,000,000 members in just three days.

As with all things at The Real Time Marketer, we’re not so much not interested in what Facebook users think, we’re concerned with what these updates mean to marketers and business owners.

Evaluation:  The new Facebook update was a sucker punch to brands.

Here’s why.

In case you missed it, Facebook added 3 new features this weekend.  The most notable being an updated News Feed.  You can read more about it HERE.

In short, the new News Feed changes to Facebook over the weekend were that “highlights” of your News Feed are now the default status, and all the updates you were used to seeing are known as The Live Feed.

The problem to marketers or anyone with a Facebook Page, is that your brand’s Page updates are now at the mercy of the Facebook algorithm.  This magical math formula controlled by the Wizard behind the curtain is what now determines if your Page updates will be seen by your fans…or if it will be ignored on the other side in the land of the lost…know as the Live Feed page.

As a brief test, to see how many updates I’ll actually see throughout the day, I “Fanned” several new pages last night.  Today:  Only 2 updates from Pages showed up in my feed out of 26 updates.  And one of those was my own page.

So basically, 1 out of 26 updates are seen?  That’s not a super high percentage for us marketers or business owners.

According to Facebook: “You’ll see the most interesting things that happened in the last day in the “News Feed” view. News Feed picks stories that we think you’ll enjoy based on a variety of factors including how many friends have liked and commented on it and how likely you are to interact with that story.”

So exactly what decides what’s interesting?  This is an absolute punch in the junk to marketers.  You’ve worked your tail off acquiring Fans to sign up for your page…now they most likely aren’t even going to see you updates.

Facebook’s thinking is obvious…to encourage users to interact with more and grow closer to the people they already have a history of interacting with.  Weaker social connections (like with brand Pages) are less prioritized in this view.

My opinion is that it should be up to each individual user to determine which contacts they interact with.  The new News Feed basically determines that for you.  This is not good for brand Pages.

Get the Real Time Marketer Directly to Your RSS HERE

Scott S. Bishop is editor for Real Time Marketer and a social media and marketing strategist.  He also blogs about social media communities at AxeroPulse.com. He is @thescottbishop on Twitter

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I recently participated in the St. Louis Interactive Festival in, St. Louis, Mo.  During one of the discussion panels a passionate discussion emerged about the ROI of social media.  Is it tangible?  Can it be measured?  Is it realistic to track?  How do we do it?

The “ROI of Social Media” conversation is one that seems to puzzle business owners and marketers alike.  No one, or at least very few businesses, have been able to determine the ROI (Return On Investment) of their social media efforts.  Yes, we all know Dell made a million bucks from Twitter…blah blah. Anybody else?

Unlike many other aspects of business, social media is not a cookie cutter method where one rule or formula applies.  But ROI should not be a distant unimaginable vision.  It’s a farther leap in many cases that X number of tweets or Facebook friends = a sale.  But that does not mean that you cannot find tangible results from social media that positively affect your business.

If your consultant, or marketing person says that ROI cannot be measured in social media…it’s time to look for bigger thinking options.  You and your business deserve better.  And your social media guru needs an elementary level business book.

So I’m going to let you in on a little secret…but shhhh…don’t tell.  The reason that no one can crack the social media ROI code is because no one sets any social media goals.  And that’s it.  Mind blowing information I know.

I feel like I’m taking crazy pills.  It blows my mind why so many smart, business savvy people fail to see that social media is no different than other parts of their business when it comes to goal setting and planning.  So why no social media goals??

You cannot track what you cannot measure.  And without specific and tangible goals, you cannot measure progress.

I speak with far too many businesses that have decided to jump into the social media universe…and they’re baffled why they aren’t seeing earth shattering results.  My follow up question is brief and direct. “What results were you looking for.”  This is often followed by the Ah Ha moment.

If you only jumped in social media because everyone else is…then shouldn’t simply setting up an active Twitter account technically complete your goal?

Start asking why.  Why are we on Twitter? What do we want. What value does our Facebook Page bring to Fans?  Don’t give up on the medium because you failed to define what you wanted.

Start asking the questions of why…and then you can plan the how.  Once you plan the how, you can start evaluating if that plan is effective and bringing a satisfactory ROI.

Social Media ROI isn’t that tricky…you just need to know what you’re looking for.

Scott S. Bishop is editor for Real Time Marketer and a social media and marketing strategist.  He also blogs about social media communities at AxeroPulse.com. He is @thescottbishop on Twitter

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This is a continuing post from How To Add Email Opt-in Options to Your Facebook Page

In the previous post, I went through exactly how and why to add an email Opt-In “Tab” to your Facebook Page.  The “Tab” is important for Page because it’s an easy way to let your fans know that you have an email list that you would like them to sign-up for.

The problem however, is that there is an extra step involed for them to do so.  Because your Opt-In box is located on a separate tab, people will need to click on the tab to locate it.

While this extra click may seem insignificant to you…it is a problem.  Any extra effort or steps what so ever…will create a barrier for some people.  Anytime you can eliminate steps for people, you’re in better shape.  Here’s how to eliniate that extra step.

Here I’ll be going through how to ad an opt-in “box”.  This box will be located on your Facebook page “Wall,” and for all fans to see when they’re on your page.  No extra effort required, no extra steps needed.

Luckily, this step is very easy to install and basically all of the hard work was completed in Part 1.

Step by Step Instructions – Facebook Email Opt-In Box

1. Log into your Facebook account.
2. Bring up your Facebook page.  On the bottom left of the Facebook interface you’ll see several options, and next to “application” you should see a picture of an “f” with what looks like a door.  That’s the “Ads and Pages” icon, click it.
3. A new page will appear.  Towards the top you should see “Ads Manager”, “Pages”, and “Help”.  Click the “Pages” link.
4. Locate the “Boxes” Tab and click it.
5. Scroll until you find the email opt-in box which you created.  Mine has been labeled “Get Discounts Via Email”.  Directly to the right is a pencil icon, click it.
6. Select “Move to Wall Tab”.
7. Click the “Wall” tab.  Scroll down till you find the box you’ve created.

And Boom, you’ve got yourself a new Email Opt-In box on your Wall.

Bonus:

If you have a personal blog or are a small business you may also want to include an opt-in box on your personal Facebook profile.

1. Log into your Facebook account.
2. Once you’ve logged in, go to the search box in the upper right hand corner and type in “Profile Box”.
3. Locate the application labeled “Profile Box” app and click on it.
4. Locate “Add to My Page” on the left side and click it.
5. A new window will open containing a full list of all of your Facebook pages.  Select which page you would like to add and click the “Add to Page” button.
6. After you’ve added the app, it’s time to add your code.  You’ll see a large space available for your HTML, copy the exact same code you used for your Facebook Page.
7. Select “Submit”.  If you wish to see a preview you can click that too.
8. Now it’s time to go to your profile, select “Profile” at the top of the page.
9. Once your on your own profile page, find the tab that says “Boxes”.  Click it.
10. Scroll until you find the box which you created.  Mine has been labeled “Get Discounts Via Email”.  Directly to the right is a pencil icon, click it.
11. Select “Move to Wall Tab”.

Done.  You’ve successfully added an email opt-in to your personal profile.

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Scott S. Bishop is editor for Real Time Marketer and a social media and marketing strategist.  He also blogs about social media communities at AxeroPulse.com. He is @thescottbishop on Twitter

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