Facebook

The Importance of Facebook Pages for Businesses

Like it or not, Facebook is going to be a permanent fixture in the social landscape for years to come. For many people, Facebook is social media. Businesses need to learn to adapt to that reality and leverage Facebook’s power to connect people to expand their reach. Most of the corporate heavyweights have already accepted [...]

January 10, 2012 Facebook 2 comments click Here To Read More…

20 Quick Tips To Increase Your Facebook Ads Effectiveness

Facebook Ads Effectiveness Can Break Or Bring The Bank There are many reasons that people use Facebook. In fact, a survey of users found that the number one reason people use Facebook is to “See what my friends are up to”. Unfortunately no one said they use Facebook to be advertised to. That’s bad news [...]

December 15, 2011 Facebook 7 comments click Here To Read More…

What Marketers Should Do With The New Facebook Timeline

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      Before diving head first into a lake, I’d rather be the guy who waits to see how deep the water is. With all of the new changes announced yesterday to Facebook at their F8 conference, we have come full circle. Facebook is back to a beginning. Marketers are already salivating at the [...]

September 23, 2011 Facebook 3 comments click Here To Read More…

Facebook CTR: What Are Facebook Ads Effectiveness?

What is the Facebook CTR?  How effective are Facebook Ads? Online advertising is only as effective as their click through rates (CTR). You need people to click on your ad and initiate an action, simple reach and exposure is not enough. So as Facebook ads enter the forefront of most digital marketing strategies as marketers [...]

February 2, 2011 Facebook 6 comments click Here To Read More…

A Facebook Fan is Worth $3.60. Really?

A Facebook Fan is worth $3.60.  Really? Adweek reported today that a Facebook Fan is worth $3.60 of media value.  This formula was conceived by Vitrue, a social media management company. The dollar amount was concluded by determining that on average, a fan base of 1 million translates into at least $3.6 million in equivalent [...]

April 13, 2010 Debate 20 comments click Here To Read More…

Foursquare Marketing: Add Checkins To Your Facebook Page

How To Add  Foursquare Checkins To Your Facebook Page As Foursquare, the mobile location based social app becomes more popular to users, businesses are going to benefit from using it for marketing purposes.  As I explained in a previous post, 7 Quick Steps To Foursquare Marketing…a good practice is to check in to your own [...]

March 4, 2010 Facebook 27 comments click Here To Read More…

Facebook User Statistics

Here is a great list of important Facebook stats.  If you’re going to incorporate Facebook into your social media marketing strategy, you need to have an understanding of the Facebook user. Here is a terrific breakdown of user activity. As you can see, the average Facebook user’s activity is limited when it comes to pages, [...]

February 25, 2010 Facebook 3 comments click Here To Read More…

PR Case Study: Hey Nickelback, Embrace The Pickle

I’m sorry…I just can’t let this story die.  There’s just too many lessons we can apply back to social media marketing and Public Relations. So as we all know, a Pickle has fan more fans than the band Nickelback.  Unfortunately, someone forgot to tell the lead singer, Chad, that the whole thing is tougne and [...]

February 24, 2010 Case Study 6 comments click Here To Read More…

Can This Pickle Out Market Big Brands?

Can this pickle get more fans than 90% of Big Brands? Can a pickle beat big brands at social media marketing?  Yes…I said pickle.  It wasn’t a typo. I recently posed the question on my blog…”Can A Brand Create a Viral Campaign?“.  I had the same debate on Twitter.  A few folks said that yes, [...]

February 23, 2010 Facebook 9 comments click Here To Read More…

Why Should I be a Fan On Your Facebook Page?

How would you answer if a customer asks you…”Why should I be a fan of your Facebook page?” It’s a reasonable question.  After all, you’re asking them to take the time and energy to join your brand’s page.  It’s perfectly natural for someone to ask “why”.  So do you have a specific and precise answer?  [...]

February 21, 2010 Facebook 2 comments click Here To Read More…

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