Social Media

The Enlightenment Phase of Social Media Marketing

Social media marketing is finally entering a new phase of a brand’s marketing cycle. This is a place that we should have started at a long time ago but instead skipped the step in the hope of an easy buck. You certainly have the outlier brands who are leading the way with innovative campaigns and [...]

May 10, 2012 Social Media 1 comment click Here To Read More…

Is Google’s New Privacy Policy Really a Big Deal?

March 1st has finally arrived, and so has Google’s new privacy policy. Ever since it was announced, the privacy policy has caused a firestorm of debate over whether Google was becoming too all-knowing of a company. The uproar was so intense that the European Union even signaled that it would start an investigation over whether [...]

March 9, 2012 Social Media 0 comments click Here To Read More…

Complete List of SOPA Supporters And Their Social Media Profiles

This week, some of the biggest sites on the net are standing in solidarity to protest against SOPA, an online piracy bill making its way through the house. On January 18, Reddit, the Cheezburger network, Scribd, and many others will be turning off their websites and going black for a day of protest. For a [...]

January 16, 2012 Social Media 1 comment click Here To Read More…

Google+ Is Finally Relevant…Just Ignore That Gun To Your Head

Google+ currently has 62 million users and change. But if those users are anything like me, they are relatively inactive. I’m pretty much connected to the same people I’m already connected with on Facebook , Twitter, and LinkedIn. I have no use for another social network that doesn’t do Facebook better than Facebook, Twitter better [...]

January 13, 2012 Google+ 0 comments click Here To Read More…

The Importance of Facebook Pages for Businesses

Like it or not, Facebook is going to be a permanent fixture in the social landscape for years to come. For many people, Facebook is social media. Businesses need to learn to adapt to that reality and leverage Facebook’s power to connect people to expand their reach. Most of the corporate heavyweights have already accepted [...]

January 10, 2012 Facebook 2 comments click Here To Read More…

The Unfortunate Validation of Vanity Metrics

Judging folks based on possessions is something we just do. No it’s not right but that’s just how it is. We are constantly bombarded by flashy reality television shows flaunting über fancy “cribs” and cars. We’re told through advertising that if we don’t have the latest iPhone, iPad and matching Mac Book Pro … well, [...]

January 5, 2012 Social Media 1 comment click Here To Read More…

20 Quick Tips To Increase Your Facebook Ads Effectiveness

Facebook Ads Effectiveness Can Break Or Bring The Bank There are many reasons that people use Facebook. In fact, a survey of users found that the number one reason people use Facebook is to “See what my friends are up to”. Unfortunately no one said they use Facebook to be advertised to. That’s bad news [...]

December 15, 2011 Facebook 7 comments click Here To Read More…

Social Media Marketing Strategies For Different Cultures

Social media marketing is the biggest thing to happen to the world of business communications since televisions arrived in every home. The increasing popularity of social networking sites has provided an effective way for businesses to communicate directly with existing and potential customers all around the world, and companies both big and small are taking [...]

December 8, 2011 Social Media 1 comment click Here To Read More…

What Marketers Should Do With The New Facebook Timeline

Thumbnail image for What Marketers Should Do With The New Facebook Timeline

      Before diving head first into a lake, I’d rather be the guy who waits to see how deep the water is. With all of the new changes announced yesterday to Facebook at their F8 conference, we have come full circle. Facebook is back to a beginning. Marketers are already salivating at the [...]

September 23, 2011 Facebook 3 comments click Here To Read More…

Tumblr Marketing Guide Book

So my second guidebook is officially out!  The Financial Times Press (a division of Pearson Education) has recently released a Tumblr marketing guidebook I’ve written titled, How to Make Money Marketing Your Business with Tumblr. If you’re unfamiliar with Tumblr, you won’t be for long.  Just this week the New York Times released a story [...]

February 24, 2011 Announcements 2 comments click Here To Read More…

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