Social Media Strategy

Quit Playing Social Media Hokey Pokey

I’m coming up on the half way mark of the 28 Day Blogging Challenge.  I’ll reveal my complete results at the end of this experiment but so far this little challenge has proven to me once again that going half way will produce zero results.  Both Feet have to be in. I’ve always done ok [...]

February 12, 2010 Blog Strategy 13 comments click Here To Read More…

How To Sniff Out A Social Media Rat

Social media strategist, Internet marketer, social media guru, social media ninja / expert / rockstar and the names keep coming and coming.  Is it just me or are more and more social media voices now the equivalent of a digital Amway Salesperson?  It seems as if anyone with an Internet connection is now an “expert”. [...]

February 11, 2010 How To 6 comments click Here To Read More…

What To Do When No One Cares About Your Business On Social Media

You’re active on Twitter.  You’ve got your Facebook Page rocking with posts.  You’re blog is updated as regularly as you can.  So why…does no one care about your business on social media? Unfortunately, no matter how necessary and successful some businesses may be, there is just no interest on your social networks.  So if the [...]

February 10, 2010 Social Media Marketing 4 comments click Here To Read More…

Why Don’t You Trust Your Friends Anymore?

Who do we trust? It’s a valid question, and one that PR giant Edelman recently tried to answer in their continued survey for measuring their “Trust Barometer”.  Their conclusion is…we put no value into our friends or peers opinions anymore. According to Edelman, you trust your friends and peers WAY less than you did two [...]

February 8, 2010 Social Media Marketing 17 comments click Here To Read More…

The 2010 Super Bowl Ad Winner Was Pepsi…For Pulling Out

To the advertising world, the Super Bowl has always been known as…well the Super Bowl for advertisements.  It’s the one time per year that people actually look forward to watching commercials.  The hype has in some way, gotten much of the public as excited for the commercials as they are for the actual football game. [...]

February 7, 2010 Advertising 10 comments click Here To Read More…

The Four P’s of Marketing Adds a 5th P

The four P’s of marketing have been a pillar of marketing education since I can remember.  They’re taught by every marketing professor and written about in every marketing text book…but are they outdated?  Do they address the business needs of today’s social environment? If you’re unfamiliar with the four P’s of marketing here they are: [...]

December 30, 2009 marketing 23 comments click Here To Read More…

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