Social Media Strategy

Do You Know What Your Digital “Win” Looks Like?

Social media marketing success is often applied and measured in terms of engagement, engagement, engagement.  Did you hear that you should be using social media for engagement with your customers or targeted customers.  Just get more engagement on your social networks, and your business dreams will come true. Great, it’s about engagement…so what the hell [...]

May 11, 2010 Social Media Marketing 11 comments click Here To Read More…

5 Compelling Reasons To Expand Beyond Your Social Media Clique

Exciting news, I am a new contributor for the Gen-Y PR blog…LAF!  (http://laurenafernandez.com/blog).  I’ll be writing at least 2 posts per month on the PR blog. My first post went live last week and I was extremely happy with the results.  51 ReTweets as of right now!  My posts there will tend to be a [...]

March 8, 2010 Personal Branding 0 comments click Here To Read More…

Create A Winning Social Media Strategy: Presentation

I recently presented this presentation at St. Louis Innovation Camp. As with all presentations I do, I only put bullet points on the slides…and most of the presentation comes from me speaking and not the slides. So, if you see something you have a question about or want more detail…just email me or leave a [...]

February 28, 2010 presentations 4 comments click Here To Read More…

Your Social Media Strategy Sucks

Yes, your social media strategy sucks. That seems a little harsh…True.  But here at the RTM there is no dilly dally.  Denying the truth doesn’t make it better.  But just pointing out flaws doesn’t make you better…and I want you to succeed. So, how do we fix it? Tie Your Social Media Strategy to REAL [...]

February 26, 2010 Social Media 5 comments click Here To Read More…

Are You Writing For Your Readers Or Google?

Read anything about blogging advice and SEO is bound to enter an early chapter.  I say throw out any thoughts of writing for SEO traffic.  Your readers are your top priorities, not Google. Drop the SEO mindset…at least at first. Yes, organic traffic is great.  I track mine on a daily basis about what is [...]

February 22, 2010 Blog Strategy 5 comments click Here To Read More…

Why Should I be a Fan On Your Facebook Page?

How would you answer if a customer asks you…”Why should I be a fan of your Facebook page?” It’s a reasonable question.  After all, you’re asking them to take the time and energy to join your brand’s page.  It’s perfectly natural for someone to ask “why”.  So do you have a specific and precise answer?  [...]

February 21, 2010 Facebook 2 comments click Here To Read More…

Real Time Marketing Strategies You Should Be Using

The real time web has gotten quite a bit of buzz, but are you actually using the available tools?  There are several areas where you can apply using real-time data to affect your business and your social media marketing.  Use the real time web to gather specific data.  Don’t let the amount of data at [...]

February 18, 2010 marketing 2 comments click Here To Read More…

9 Questions Your Social Media Marketing Strategy Must Answer

Before initiating any social media marketing campaign, you need to really focus on a specific strategy.  Without a specific goal and execution path to success, your social media marketing campaign will not run on all cylinders.  Instead you may be moving…but you have no idea what direction. Before you complete your strategy, make sure you [...]

February 16, 2010 marketing 4 comments click Here To Read More…

5 Tips To Insert Brand Personality Into Your Social Media Marketing

The social media marketing scene is completely saturated with companies that most likely do and sell the same things as your business.  Fortunately for you, most of them do not do it well. While creating your social media marketing strategy, in addition to goals, you’re going to create execution tactics and procedures to achieve these [...]

February 15, 2010 marketing 8 comments click Here To Read More…

Quit Playing Social Media Hokey Pokey

I’m coming up on the half way mark of the 28 Day Blogging Challenge.  I’ll reveal my complete results at the end of this experiment but so far this little challenge has proven to me once again that going half way will produce zero results.  Both Feet have to be in. I’ve always done ok [...]

February 12, 2010 Blog Strategy 13 comments click Here To Read More…

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