Social Media Strategy

The Enlightenment Phase of Social Media Marketing

Social media marketing is finally entering a new phase of a brand’s marketing cycle. This is a place that we should have started at a long time ago but instead skipped the step in the hope of an easy buck. You certainly have the outlier brands who are leading the way with innovative campaigns and [...]

May 10, 2012 Social Media 0 comments click Here To Read More…

The Unfortunate Validation of Vanity Metrics

Judging folks based on possessions is something we just do. No it’s not right but that’s just how it is. We are constantly bombarded by flashy reality television shows flaunting über fancy “cribs” and cars. We’re told through advertising that if we don’t have the latest iPhone, iPad and matching Mac Book Pro … well, [...]

January 5, 2012 Social Media 1 comment click Here To Read More…

Social Media Marketing Strategies For Different Cultures

Social media marketing is the biggest thing to happen to the world of business communications since televisions arrived in every home. The increasing popularity of social networking sites has provided an effective way for businesses to communicate directly with existing and potential customers all around the world, and companies both big and small are taking [...]

December 8, 2011 Social Media 0 comments click Here To Read More…

What Marketers Should Do With The New Facebook Timeline

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      Before diving head first into a lake, I’d rather be the guy who waits to see how deep the water is. With all of the new changes announced yesterday to Facebook at their F8 conference, we have come full circle. Facebook is back to a beginning. Marketers are already salivating at the [...]

September 23, 2011 Facebook 3 comments click Here To Read More…

How To Make Your Tweets Go Viral, By Kenneth Cole

If I had a nickel for every time I heard a company mention that their product launch strategy was “to go viral”, well, then I’d have a shit load of nickels. There are certainly some specific strategies and tactics your brand can do to create content that has a better chance of going viral, but [...]

February 3, 2011 News 10 comments click Here To Read More…

SERP Click Through Data: Defining The Importance of Google Search Rankings

We all know that SEO (search engine optimization), or better understood as where my website shows up on Google, is important.  But most businesses and marketers really don’t understand just what “important” means.  Yes ranking higher in Google is valuable, but what is the real difference that  page rank actually means for your business. Targeted [...]

February 1, 2011 Content Strategy 8 comments click Here To Read More…

Why Social Media Predictions Don’t Matter

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It’s the beginning of the year and most blogs, gurus, and agencies spent the last month of 2010 scrambling to put together their list of social media predictions.  Why it is often fun reading and insightful to hear from creative minds about where the space is heading this year…it’s irrelevant for most brands. While it’s [...]

January 11, 2011 Social Media Marketing 3 comments click Here To Read More…

6 Social Media Marketing Lies You Keep Telling Yourself

Social media marketing works.  We’ve all read the case studies about the big boost in sales.  We read the books from the social media “gurus” who blow up their reach using social media tools.  So it’s going to work for our business too. Perhaps. But if you’re telling yourself these common lies about your social [...]

January 6, 2011 Social Media 6 comments click Here To Read More…

The Four Hour Body Approach To Your Business

I just picked up the latest book from Tim Ferris, the Four Hour Body.  Tim’s become pretty controversial and he’s one of those guys that people either seem to love or hate.  The book is solid and if you like the Four Hour Work Week, you’ll like this book.  But this post isn’t a book [...]

December 17, 2010 Business Strategy 1 comment click Here To Read More…

You Aren’t The Next Groupon, Foursquare, or Facebook. Bring Your Online Goals Back To Reality

Groupon is the current darling of the startup community and rumors are spreading that Google is shopping it for 5.3 billion (that’s billion with a “B”. Not shabby for less then five years old) Foursquare has gone from 100,000 users to over 4.5 million just this year. Facebook added it’s 500th million user last Summer [...]

December 1, 2010 Social Media Marketing 2 comments click Here To Read More…

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