Social Media Marketing

Fords Missed Social Media Opportunity

I really find it fascinating and yet unbeleiveable when a large brand or company jumps into social media…and seems to kind of “not get it”. How is this possible?  With millions of marketing dollars dedicated to huge in-house teams, and an additional large chunk of cash tossed at Marketing or PR agencies…shouldn’t somebody be coming [...]

January 8, 2010 marketing 26 comments click Here To Read More…

The Four P’s of Marketing Adds a 5th P

The four P’s of marketing have been a pillar of marketing education since I can remember.  They’re taught by every marketing professor and written about in every marketing text book…but are they outdated?  Do they address the business needs of today’s social environment? If you’re unfamiliar with the four P’s of marketing here they are: [...]

December 30, 2009 marketing 23 comments click Here To Read More…

Is Your Social Media Brand Selfish?

Like it or not…we are all brands on the web.  A brand is simply the way people feel about you or your company, and this directly applies to your online profiles whether you are selling something or not. What emotions come up when people see an email from you, a direct message, a link you [...]

December 17, 2009 Social Media Marketing 14 comments click Here To Read More…

Delete Your Social Media Profiles – LESS Is More

Effective social media marketing is not a megaphone shouting into thin air…its targeted and focused conversations. So it’s time to cut the fat…delete your social media profiles.  Yes, delete them.  Well at least some of them. It seems as if a new social network pops up everyday.  As a marketer, I find it important to [...]

December 9, 2009 Social Media 11 comments click Here To Read More…

7 Easy Steps To Build Your Online Community By Helping Your Favorite Charity

I won’t sugarcoat it, it’s not easy gaining new readers.  In fact, it’s extremely difficult and takes a tremendous amount of time. One of the most effective strategies for traffic building is by creating sense of community around your blog or website.  Unfortunately, this is also one of the most difficult. With the holidays here, [...]

December 1, 2009 Blog Strategy 11 comments click Here To Read More…

The Myth of Social Media Transparency

Social media transparency is often cheered, but social media being a transparent platform is a myth. Question: How on earth can a medium in which we have complete control over be transparent? The answer: It’s not.  Over the weekend President Obama was asked about Twitter when talking with a group of Chinese students.  Obama was [...]

November 16, 2009 Social Media Marketing 13 comments click Here To Read More…

11 Blunders Businesses Make On Twitter

You should subscribe to the feed HERE There are thousands of companies and brands who use Twitter to promote and market their business.  There are right ways, and wrong ways how business use twitter.  Here’s a quick list of the mistakes many of them make.  If you find anything on the list that accurately portrays [...]

November 12, 2009 Social Media Marketing 12 comments click Here To Read More…

Facebook Sucker Punches Brands With News Feed Updates

You should subscribe to the feed HERE This past weekend Facebook did a nice karate kick to marketers and brands…right in the face.  And the web was ablaze with reaction.  I saw countless posts about how to fix Facebook’s new homepage.  Even protest groups have sprouted up.  The “Facebook: SWITCH BACK TO THE OLD NEWS [...]

October 28, 2009 Facebook 12 comments click Here To Read More…

The #1 Factor For A Successful Blog To Boost Traffic

There are many factors that will help create a successful blog and it’s important to be proficient in all of them. But there is one thing that will have a huge impact on your traffic. The 1 factor for a successful blog is not one of the items highlighted bellow. SEO (Search Engine Optimization) Quality [...]

September 24, 2009 Blog Strategy 15 comments click Here To Read More…

StumbleUpon Hashtag Increases Blog Traffic

We all want to boost and increase blog traffic, no matter what we’re currently tracking.  Real Time Marketer is a very new blog and so far I am happy with the results.  After about a week, I have 100 people subscribing via Feedburner and for only a few posts, that’s not bad.  However, you can [...]

August 5, 2009 Blog Strategy 6 comments click Here To Read More…

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