Social Media Marketing

What Marketers Should Do With The New Facebook Timeline

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      Before diving head first into a lake, I’d rather be the guy who waits to see how deep the water is. With all of the new changes announced yesterday to Facebook at their F8 conference, we have come full circle. Facebook is back to a beginning. Marketers are already salivating at the [...]

September 23, 2011 Facebook 3 comments click Here To Read More…

Exclusive: Kenneth Cole Weighs In On The Groupon Ads Debacle

Wow, what a difference a week makes. Just seven days ago, fashion behemoth Kenneth Cole was getting panned across the internet from an off taste tweet. Then came Super Bowl Sunday where Groupon tried it’s first attempt at television advertising, and they felt the wrath of public opinion. As with all things relating to social [...]

February 11, 2011 News 1 comment click Here To Read More…

Why Social Media Predictions Don’t Matter

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It’s the beginning of the year and most blogs, gurus, and agencies spent the last month of 2010 scrambling to put together their list of social media predictions.  Why it is often fun reading and insightful to hear from creative minds about where the space is heading this year…it’s irrelevant for most brands. While it’s [...]

January 11, 2011 Social Media Marketing 3 comments click Here To Read More…

The Four Hour Body Approach To Your Business

I just picked up the latest book from Tim Ferris, the Four Hour Body.  Tim’s become pretty controversial and he’s one of those guys that people either seem to love or hate.  The book is solid and if you like the Four Hour Work Week, you’ll like this book.  But this post isn’t a book [...]

December 17, 2010 Business Strategy 1 comment click Here To Read More…

You Aren’t The Next Groupon, Foursquare, or Facebook. Bring Your Online Goals Back To Reality

Groupon is the current darling of the startup community and rumors are spreading that Google is shopping it for 5.3 billion (that’s billion with a “B”. Not shabby for less then five years old) Foursquare has gone from 100,000 users to over 4.5 million just this year. Facebook added it’s 500th million user last Summer [...]

December 1, 2010 Social Media Marketing 2 comments click Here To Read More…

How To Generate Sales Leads in 30 Days Using Inbound Marketing

*This is a Guest Post by Greg Digneo* When you ask someone with a successful social media presence how to build your own audience, the answer most often is, “Write a blog post, Tweet it to your following, and share it on Facebook and LinkedIn.”   But what if you do not have many followers [...]

May 28, 2010 Inbound Marketing 7 comments click Here To Read More…

Do You Know What Your Digital “Win” Looks Like?

Social media marketing success is often applied and measured in terms of engagement, engagement, engagement.  Did you hear that you should be using social media for engagement with your customers or targeted customers.  Just get more engagement on your social networks, and your business dreams will come true. Great, it’s about engagement…so what the hell [...]

May 11, 2010 Social Media Marketing 11 comments click Here To Read More…

Who Has The Advantage in Social Media: Big or Small Business?

Both big and small businesses are wading through the murky waters of social media, trying to get a handle of how success is achieved. Both wanting to be the other guy.  Do big or small business have a better opportunity to succeed in social media? Big businesses are desperately trying to act small in the [...]

April 30, 2010 Social Media Marketing 13 comments click Here To Read More…

Can This Pickle Out Market Big Brands?

Can this pickle get more fans than 90% of Big Brands? Can a pickle beat big brands at social media marketing?  Yes…I said pickle.  It wasn’t a typo. I recently posed the question on my blog…”Can A Brand Create a Viral Campaign?“.  I had the same debate on Twitter.  A few folks said that yes, [...]

February 23, 2010 Facebook 9 comments click Here To Read More…

Real Time Marketing Strategies You Should Be Using

The real time web has gotten quite a bit of buzz, but are you actually using the available tools?  There are several areas where you can apply using real-time data to affect your business and your social media marketing.  Use the real time web to gather specific data.  Don’t let the amount of data at [...]

February 18, 2010 marketing 2 comments click Here To Read More…

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