Public Relations

Lessons From Airbnb: You Need A Social Media Crisis Strategy

If you follow the startup scene and community, you’ve heard about Airbnb. It’s a company that is disrupting the hotel model by offering a platform for individuals to offer up their apartments at whatever rate they choose and provide a traveler with a better stay for much less than they would pay for a hotel. [...]

July 29, 2011 Public Relations 2 comments click Here To Read More…

Exclusive: Kenneth Cole Weighs In On The Groupon Ads Debacle

Wow, what a difference a week makes. Just seven days ago, fashion behemoth Kenneth Cole was getting panned across the internet from an off taste tweet. Then came Super Bowl Sunday where Groupon tried it’s first attempt at television advertising, and they felt the wrath of public opinion. As with all things relating to social [...]

February 11, 2011 News 1 comment click Here To Read More…

3 Reasons The Groupon Super Bowl Backlash Is Bullshit

If you were offended by the Groupon ads then you certainly are not alone. There is a large backlash that starting gathering steam as soon as the ads aired on Super Bowl Sunday. There is much reporting on this by mainstream outlets like the Wall Street Journal and the LA Times, and it seems everyone [...]

February 9, 2011 News 19 comments click Here To Read More…

PR Case Study: Hey Nickelback, Embrace The Pickle

I’m sorry…I just can’t let this story die.  There’s just too many lessons we can apply back to social media marketing and Public Relations. So as we all know, a Pickle has fan more fans than the band Nickelback.  Unfortunately, someone forgot to tell the lead singer, Chad, that the whole thing is tougne and [...]

February 24, 2010 Case Study 6 comments click Here To Read More…
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