News

Exclusive: Kenneth Cole Weighs In On The Groupon Ads Debacle

Wow, what a difference a week makes. Just seven days ago, fashion behemoth Kenneth Cole was getting panned across the internet from an off taste tweet. Then came Super Bowl Sunday where Groupon tried it’s first attempt at television advertising, and they felt the wrath of public opinion. As with all things relating to social [...]

February 11, 2011 News 1 comment click Here To Read More…

3 Reasons The Groupon Super Bowl Backlash Is Bullshit

If you were offended by the Groupon ads then you certainly are not alone. There is a large backlash that starting gathering steam as soon as the ads aired on Super Bowl Sunday. There is much reporting on this by mainstream outlets like the Wall Street Journal and the LA Times, and it seems everyone [...]

February 9, 2011 News 19 comments click Here To Read More…

How To Make Your Tweets Go Viral, By Kenneth Cole

If I had a nickel for every time I heard a company mention that their product launch strategy was “to go viral”, well, then I’d have a shit load of nickels. There are certainly some specific strategies and tactics your brand can do to create content that has a better chance of going viral, but [...]

February 3, 2011 News 10 comments click Here To Read More…

Facebook CTR: What Are Facebook Ads Effectiveness?

What is the Facebook CTR?  How effective are Facebook Ads? Online advertising is only as effective as their click through rates (CTR). You need people to click on your ad and initiate an action, simple reach and exposure is not enough. So as Facebook ads enter the forefront of most digital marketing strategies as marketers [...]

February 2, 2011 Facebook 5 comments click Here To Read More…

50 Cent’s Twitter Influence Goes Straight To The Bank

Thumbnail image for 50 Cent’s Twitter Influence Goes Straight To The Bank

With the boom of a penny stock, 50 Cent’s Twitter profile may have the most twitter influence on the net. Hip hop superstar turned business Mogul 50 Cent, has dominated almost every aspect of both a music and a business career.  Last week he proved he’s also dominant in “Social Media Influence”.  While it’s no [...]

January 17, 2011 Case Study 2 comments click Here To Read More…
Real Time Web Analytics