marketing

What Happens When You Write “The Worst Post On Mashable Ever” (5 steps to deal with negative comments)

I recently wrote a guest post on Mashable.com .  Sweet! The articles and posts I’ve written on RTM about geolocation tools and Foursquare have been well received, so that was the category that was selected for me for Mashable.  I tried to offer some insights that aren’t read everywhere else and provide some value for [...]

December 20, 2010 Blogging 12 comments click Here To Read More…

Is Your Business SmartPhone Ready?

Does your business have a mobile marketing strategy?  If you’re not interested in creating opportunities to market via mobile devices, you at least need to be prepared for them.  Nielsen expects smartphones to account for more than half of the US mobile phone market by 2011, is your business ready? SmartPhone Quick Statistics Only 3% [...]

March 26, 2010 Location Based Marketing 5 comments click Here To Read More…

PR Case Study: Hey Nickelback, Embrace The Pickle

I’m sorry…I just can’t let this story die.  There’s just too many lessons we can apply back to social media marketing and Public Relations. So as we all know, a Pickle has fan more fans than the band Nickelback.  Unfortunately, someone forgot to tell the lead singer, Chad, that the whole thing is tougne and [...]

February 24, 2010 Case Study 6 comments click Here To Read More…

Real Time Marketing Strategies You Should Be Using

The real time web has gotten quite a bit of buzz, but are you actually using the available tools?  There are several areas where you can apply using real-time data to affect your business and your social media marketing.  Use the real time web to gather specific data.  Don’t let the amount of data at [...]

February 18, 2010 marketing 2 comments click Here To Read More…

9 Questions Your Social Media Marketing Strategy Must Answer

Before initiating any social media marketing campaign, you need to really focus on a specific strategy.  Without a specific goal and execution path to success, your social media marketing campaign will not run on all cylinders.  Instead you may be moving…but you have no idea what direction. Before you complete your strategy, make sure you [...]

February 16, 2010 marketing 4 comments click Here To Read More…

5 Tips To Insert Brand Personality Into Your Social Media Marketing

The social media marketing scene is completely saturated with companies that most likely do and sell the same things as your business.  Fortunately for you, most of them do not do it well. While creating your social media marketing strategy, in addition to goals, you’re going to create execution tactics and procedures to achieve these [...]

February 15, 2010 marketing 9 comments click Here To Read More…

Big Myths of Social Media Marketing

Social Media is certainly the hottest thing in marketing since well, a few years ago when “Web 2.0” was.  But with all of this buzz, comes a tsunami of information.  So much information that not only is it hard to tell good from bad, but so much information that many untruths become the rules. There [...]

February 2, 2010 marketing 19 comments click Here To Read More…

Fords Missed Social Media Opportunity

I really find it fascinating and yet unbeleiveable when a large brand or company jumps into social media…and seems to kind of “not get it”. How is this possible?  With millions of marketing dollars dedicated to huge in-house teams, and an additional large chunk of cash tossed at Marketing or PR agencies…shouldn’t somebody be coming [...]

January 8, 2010 marketing 26 comments click Here To Read More…

The Four P’s of Marketing Adds a 5th P

The four P’s of marketing have been a pillar of marketing education since I can remember.  They’re taught by every marketing professor and written about in every marketing text book…but are they outdated?  Do they address the business needs of today’s social environment? If you’re unfamiliar with the four P’s of marketing here they are: [...]

December 30, 2009 marketing 23 comments click Here To Read More…
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