Social Media is certainly the hottest thing in marketing since well, a few years ago when “Web 2.0” was. But with all of this buzz, comes a tsunami of information. So much information that not only is it hard to tell good from bad, but so much information that many untruths become the rules. There [...]
February 2, 2010
marketing
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I really find it fascinating and yet unbeleiveable when a large brand or company jumps into social media…and seems to kind of “not get it”. How is this possible? With millions of marketing dollars dedicated to huge in-house teams, and an additional large chunk of cash tossed at Marketing or PR agencies…shouldn’t somebody be coming [...]
January 8, 2010
marketing
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What Happens When You Write “The Worst Post On Mashable Ever” (5 steps to deal with negative comments)
I recently wrote a guest post on Mashable.com . Sweet! The articles and posts I’ve written on RTM about geolocation tools and Foursquare have been well received, so that was the category that was selected for me for Mashable. I tried to offer some insights that aren’t read everywhere else and provide some value for [...]