Real Time Marketer » Foursquare

Complete List of Foursquare Badges and How To Unlock Them

Scott Bishop — Mon, 19 Apr 2010 02:07:55 +0000

How Many FourSquare Badges Have You Unlocked?

Unlocking Foursquare badges has become a hobby and even an obsession for many of the active Foursquare users. Here is a complete list of Foursquare Badges and how to unlock them.

These badges are unlocked by users, they do not serve a business purpose and are intended to be fun. Click here if you’re interested in Foursquare Marketing for your business.

Traditional Foursquare Badges

(these are offered from the traditional screen)

NEWBIE BADGE: Awarded for your very first check in

ADVENTURER BADGE: Check in to 10 different venues

EXPLORER BADGE: Check in to 25 different venues

SUPERSTAR BADGE: Check in to 50 different venues

BENDER BADGE: Check in 4 nights in a row

CRUNKED BADGE: Check in 4 times in one night

LOCAL BADGE: Check in to the same place 3x in the same week

SUPER USER BADGE: Check in 30 times in the same month

PLAYER PLEASE! BADGE: Check in with 3 members of the opposite sex (Nice work btw)

SCHOOL NIGHT BADGE: Check in after 3am on a school night

FAR FAR AWAY BADGE: Check in in outside the New York City “boundaries” (other cities also apply)

BROOKLYN 4 LIFE BADGE: Check in 25+ times in Brooklyn, New York

PHOTOGENIC BADGE: Check in 3 times with a venue that’s been tagged having a “photobooth”

SOCIALITE BADGE: “Keep this up and you’re going to end up on Valleywag with Julia Allison”

- (looking into how to unlock)

GOSSIP GIRL BADGE: “Check into a venue tagged “Gossip girl” (could be NYC specific)”

- (thanks to Nefretiriii for the help)

DOUCHEBAG BADGE: Unlocked after checking into venues tagged with “douchebag”

ANIMAL HOUSE BADGE: Unlocked after checking-in to venue labeled “Fraternity” and “College”

(thanks to Jeremiah Wean for the help)

ZIGGY’S WAGON BADGE: Check in with 3 food trucks

DON’T STOP BELIEVIN’ BADGE: Check in to 3 venues tagged “karaoke” in a month

GYM RAT BADGE: Check in to a gym 10 times in 30 days

OVERSHARE BADGE: Check in +10 times in a span of 12 hours

TRAINSPOTTER BADGE: Check in with the San Fransisco BART 10 times

JETSETTER BADGE: Check in to 5 different airports

16 CANDLES BADGE: Send 5 different birthday shout outs

ZOETROPE BADGE: Have 10 movie theater check ins (can be same theater)

PIZZAIOLO BADGE: Check in to 20 different pizza places

JOBS BADGE: Check in to 3 Apple Stores

WARHOL BADGE: Check in to 10 different venues that have been tagged “gallery”

BABYSITTER BADGE: Check in to 10 playgrounds

SWARM BADGE: Check in a venue with 50+ people have also checked in at the same time

SUPER MAYOR BADGE: Be the current Mayor of 10 venues

I’M ON A BOAT! BADGE: Check in to a venue tagged ‘boat’

What badges did I miss? Let me know!!

Good luck with the badges!! I’ll be adding more as new badges become available.

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Scott S. Bishop is editor for Real Time Marketer and a marketing strategist with a specialty in social media. He is an avid blogger and active across the net. He is @thescottbishop on Twitter

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Beyond the “Check-In”: 3 Ways to Use Location Based Virtual Graffiti to Grow Your Business

Daniel Prager — Fri, 02 Apr 2010 19:18:13 +0000

Is Your Business Taking Advantge of Virtual Graffiti?

Location based digital graffiti is absolutely a trend to watch. Foursquare recently announced that they added 1 million users in a single year. To put that in perspective, it took Twitter two years to reach 1 million users.

As users become comfortable with, and addicted to, location based social networking services such as Foursquare and Gowalla, users are going above and beyond the simple check-in.

At college campuses across the country, students are already leaving elements of virtual graffiti around campus. For example, at the University of North Carolina Charlotte, a student who goes by the Foursquare nickname Mock Redneck Jr. left this note at the library:

“The library has free wifi, barely legal girls, and a warm place to drop a deuce.”

While this may seem harmless, imagine what would happen if a prospective student and parent “checked-in” to the library and saw this note. Would it negatively impact their impression of the school? Absolutely.

Just as college kids across the country are leaving virtual graffiti on their campus, your customers are adding virtual graffiti to their check-ins at your place of business. Check out Berry Chill, a frozen yogurt shop in Chicago, IL:

As location based social networking services get more sophisticated, your customers will be able to upload photos, and record videos, leaving powerful virtual graffiti that will impact the purchasing decisions of both current and future customers.

So, as a business owner, or marketer, how do you minimize the risk of virtual graffiti while still encouraging customer interaction? Here are 3 ways:

1) Reward Helpful Virtual Graffiti

Inspire your customers to create virtual graffiti. Reward customers who upload helpful tips with their check-ins. A check in is not an endorsement of your business, but taking the time to craft a tip and leaving a little piece of virtual graffiti is absolutely an endorsement and should be rewarded.

2) Create a Virtual Graffiti Contest

Have customers vote every month on their favorite piece of virtual graffiti left on your businesses website, social media pages, or location based service profile. Offer the winner a prize. This will encourage folks not only to leave virtual graffiti, but make sure their friends vote on the tip/photo/ or joke they left, building brand awareness online.

3) Integrate Virtual Graffiti Into Your Existing Communication Strategy

If you send out a newsletter, post reviews in your place of business, or have an email marketing campaign, be sure to include great pieces of virtual graffiti that customers have left. Did you get a rave review in a Foursquare tip? Include it in your newsletter. Make a poster out of customer generated Facebook photos and put it up on your wall.

People have opinions, and they like to share them. Increasingly, with the explosion of location based tools, customers can leave their opinions in the form of virtual graffiti that is here to stay, and will only get more sophisticated.

How are you going to use customer generated virtual graffiti to your advantage?

To read more about virtual graffiti, you can read these articles from Debaird and Fast Company

Daniel Prager is a recent college grad, who is looking for the next great opportunity in advertising, digital pr, or marketing. Most recently, he was a social media strategist at an interactive marketing agency in Chicago. He loves to talk about the changing world of business communications, popular culture, music, sports, and craft beer.

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Foursquare Marketing: Add Checkins To Your Facebook Page

Scott Bishop — Thu, 04 Mar 2010 22:36:13 +0000

Is Your Business Using Foursqaure To Reach Customers?

As Foursquare, the mobile location based social app becomes more popular to users, businesses are going to benefit from using it for marketing purposes. As I explained in a previous post, 7 Quick Steps To Foursquare Marketing…a good practice is to check in to your own business to build awareness to your networks.

Note: If you’re a business where customers come to you such as a bar/restaurant/etc you don’t need to self-check in

However, as @northeastclng of Northeast Cooling emailed me and pointed out…it would be a big help to be able to add check ins to post not only to Twitter, but also to a brand’s Facebook Page.

Foursquare does not currently have an option to check in to a Facebook Page, only a profile. So I had to get a bit creative to pull this off.

Here’s How To Post Foursquare Check-In’s To Your Facebook Page

Install the Selective Twitter Status App
Sync Your Foursquare & Twitter Accounts
Use #fb hashtag on your Foursquare Check ins

Step 1: Install Selective Twitter Status App On Facebook

Log into your Facebook account
Go to the Selective Twitter Status app
If you’re taken to their Page select “Go To Application” (top left under logo)
(default page should be “Your Profile”) Add your Twitter handle and hit “Save”

Go to the “Your Fan Pages” tab
Add your Twitter handle to the choosen Facebook pages

Select “Grant Permission“
An “Allow Setting” tab will pop up…click on the pages you want added.
Select “Allow Publishing” button

Now you should see a “Yes” next to your pages
Select “Save Changes“

And you’re all set!!! That’s It. Your Facebook Page or Pages is set to recieve updates from Twitter. So now any tweet you send with a #fb hashtag will show up as a post to your selected Facebook Page.

Step 2: Sync Your Foursqaure Account To Update Twitter

Login to Foursquare
Go to the “Settings” page
Scroll down to “Linked Accounts“
Add your Twitter Handle

Step 3: Foursquare Check-in With #fb Shout

When ever you check-in to Foursquare select “Tap to add a shout!“
If you want them to show up on your Facebook Page, include “#fb” hashtag to your shout.

Now, whenever your Foursquare check-in is posted to Twitter…your Facebook Page will recognize the #fb hashtage and auto post to your selected Pages. There will be a slight delay in updates, but this is the easiest way to update your Foursquare Check Ins to your Facebook Page.

BOOM! Done-zo…that’s it.

You’ve now successfully pimped your Facebook Page to add Foursqaure Check-ins.

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Scott S. Bishop is editor for Real Time Marketer and a marketing strategist with a specialty in social media. He is an avid blogger and active across the net. He is @thescottbishop on Twitter

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7 Quick Steps to Foursquare Marketing

Scott Bishop — Mon, 11 Jan 2010 22:05:47 +0000

foursquare marketing

Foursquare, the location based social game, recently announced that users can now check in anywhere in the world. So how and why should your businesses take advantage?

If you’re unfamiliar with Foursquare, you can read about it HERE

Marketing using Foursquare is beneficial because although a small user base, they are loyal. It also takes up almost no time, so the ROI can be high. Foursquare marketing is most appropriate for brick and mortar businesses (people physically walk into your store to make purchases), but anyone can be taking advantage of Foursquare. Here’s how:

1. Add Your Business

If you’re located in a large city your business may have already have been listed. If it’s not…simply add it to the network by clicking “Add This Place”. You’ll need to fill out basic info like address and phone number. Be sure to fill out and complete the entire form. You’ll want to give users as much information as possible. (If someone else has already added your business, make sure all of the information is correct and complete)

2. Add Friends

Like any social network, you need people to communicate with. Foursquare makes it easy to add your current contacts in your Gmail, Facebook, and Twitter accounts. Although you should try all three avenues, the majority of your friends will come from Twitter followers because that will most likely be the highest % of folks using Foursquare. Don’t be surprised if you only have a few friends, Foursquare is still in its infancy. If you only have locations in one city, you may only want friends who live in that particular city. A few people from outside your location may travel, but I recommend marketing to folks who can buy now.

You can add me HERE

3. Get Active

Check in to your work each day. This will let all of your friends know where you work, and also allows your business to remain fresh in their minds. Along with checking in, add “Shouts” (profile updates) that are relevant to what’s going on. Do you have events coming up? Any promotions you’re pushing?

As you check in to your own workspace, make sure you check into other locations as well. No one will appreciate it if you’re only on the network to only promote yourself. Checking into other locations is also a great way to see what other businesses are doing and how their utilizing the network.

4. Add Tips

On each location you check into, you’re allowed to add “tips”. Be sure you add specials and promotions that are going on. You can also add tips for ways to find easy parking around your business, website promotions, if you deliver, anything that you think users may find useful.

5. Reward Those Who Check In

You should be rewarding Foursquare users who check into your business. Sign up your business to advertise with Foursquare HERE.

Because you will be checking into your business each day, you’re likely to be the mayor fairly quickly. So cater your promotions to anyone who checks in, not only being a mayor.

6. Spread the Word

Link your Foursquare account to both your Twitter and Facebook accounts. This will allow you to notify all 3 networks that you’re active on Foursquare, but also attach a “Shout” and let your networks know what specials you’re running. Like any other social media marketing strategy, utilize all of your networks to spread the word.

7. Outside The Box / Events

As more Foursquare users begin to use the network in your city…get creative and have a little fun with it. Announce specials that can only be seen in the “tips” portion of your profile. Hold events for Foursquare users so they can all check in to your business. Anything to show a little creativity.

Foursquare is in its infancy, and I am a proponent of not overwhelming yourself with network overload. But these actions should take no more than 10 minutes to set up, and about 45 seconds to check in each day. Because of the little time commitment, it is my opinion that the ROI is worth it.

Get the Real Time Marketer Directly to Your RSS HERE

Scott S. Bishop is editor for Real Time Marketer and a marketing strategist with a specialty in social media. He is an avid blogger and active across the net. He is @thescottbishop on Twitter

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