Debate

Groupon Doesn’t Hurt Businesses…Bad Decisions Do

Groupon, the global daily deal behemoth, is beloved by thousands upon thousands of consumers daily.    And many business owners revel in the fact that they can get hundreds and in some cases thousands of sales in one day.  So it sounds like everyone wins…not so fast. A recent study from Rice University focused on [...]

October 6, 2010 Debate 31 comments click Here To Read More…

A Facebook Fan is Worth $3.60. Really?

A Facebook Fan is worth $3.60.  Really? Adweek reported today that a Facebook Fan is worth $3.60 of media value.  This formula was conceived by Vitrue, a social media management company. The dollar amount was concluded by determining that on average, a fan base of 1 million translates into at least $3.6 million in equivalent [...]

April 13, 2010 Debate 20 comments click Here To Read More…

Can A Brand Create a Viral Marketing Campaign?

Can a company create a Viral Marketing Campaign? I know that most brands want to create a YouTube sensation that gets a million hits and an ad campaign that sweeps the social networks by storm.  But can it be done?  Yes, companies can spend money to create big ads and generate a lot of social [...]

February 19, 2010 Debate 11 comments click Here To Read More…
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