Content Strategy

SERP Click Through Data: Defining The Importance of Google Search Rankings

We all know that SEO (search engine optimization), or better understood as where my website shows up on Google, is important.  But most businesses and marketers really don’t understand just what “important” means.  Yes ranking higher in Google is valuable, but what is the real difference that  page rank actually means for your business. Targeted [...]

February 1, 2011 Content Strategy 8 comments click Here To Read More…

How To Be A Thought Leader

Personal branding has been a hot topic for a while, and you can find more information about it than you’ll know what to do with…but it basically comes down to this…do people look at you as a resource? Are you a go-to guy (or girl) in your industry? I receive weekly emails or tweets of [...]

April 6, 2010 Content Strategy 4 comments click Here To Read More…
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