Can a company create a Viral Marketing Campaign?
I know that most brands want to create a YouTube sensation that gets a million hits and an ad campaign that sweeps the social networks by storm. But can it be done? Yes, companies can spend money to create big ads and generate a lot of social media jabber. But is that really grass roots “viral”.
I posted the question today on Twitter to mixed opinions.
I feel strongly that the answer is NO. Before I weigh in to my decision process I’d love to hear your thoughts and your reasons behind them.
Agree or Disagree?
I’d love to be proven wrong. What’s your argument and thoughts?
Weigh in below.
This is DAY 19 of my “28 Day Blogging Challenge“
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Scott S. Bishop is editor for Real Time Marketer and a marketing strategist with a specialty in social media. He is an avid blogger and active across the net. He is @thescottbishop on Twitter