Comments on: Big Myths of Social Media Marketing

By: sbishop

sbishop — Mon, 22 Mar 2010 23:25:16 +0000

Thanks for the comment Jake, I respect your perspective on the marketing / interactive mushing together. I see digital replacing aspects of advertising and marketing…but I see digital as an extension more than a competitor of marketing. Those who win in the space will learn how to have a happy marriage between the two. Thanks for stopping by and the comment, I appreciate it.

By: sbishop

sbishop — Mon, 22 Mar 2010 23:20:37 +0000

I agree Jesper, I think every business can apply social media to their benefit…monitoring at the very least. Great suggestions with the Facebook marketplace, I've yet to dive into that but I can see how that can play a quick and easy way to companies to get their products in front of more folks.

The “Social Media Will Kill E-mail” is def a myth, good call. I don't see email going away anytime soon, I still feel it has value and will for a long time. Anytime technology comes along you have a handful of folks saying that the “past” is now dead. Similar to how email and computers will “Kill” a paper office. Last time I check, people still print stuff.

Thanks for stopping by and the comment.

By: fix your credit

fix your credit — Fri, 19 Feb 2010 10:22:04 +0000

fix your credit…

I will put this website to my stumble upons!…

By: Jesper Åström

Jesper Åström — Fri, 12 Feb 2010 12:03:08 +0000

I would say that it does work for virtually anyone who engages in social media. I have worked with very small companies ad very big ones. Both as a consultant and as an employee with social media since 2006. As you say, social media alone won't do the trick, and the people advocating that it will are the true bullshitters of our industry.

Not everyone will become Gary, but everyone can find a use for social media in their business.

I also think that it is the rescue for a vast majority of companies that have old business models and sales systems. Social media is so much more than the social networking we do on Facebook and Twitter. Just take Facebook Marketplace as an example. It grows by a half million users every week or so. The endless possibilities for you as a retailer to expand your business to the social market are enormous. Not only because you can put your products into the discussion with some involvement, but you can also save costs, distribution etc. by using the available technology.

I like the post. But I would have liked to see the “Social media will kill e-mail” myth in there as well

g1.

By: Jesper Åström

Jesper Åström — Fri, 12 Feb 2010 06:03:08 +0000

Not everyone will become Gary, but everyone can find a use for social media in their business.

I like the post. But I would have liked to see the “Social media will kill e-mail” myth in there as well

g1.

By: jakedimare

jakedimare — Thu, 11 Feb 2010 15:35:16 +0000

As a guy who makes his living helping global entertainment brands make decisions about online communications strategy you might be surprised to learn I couldn't agree more. Particularly with the idea Social Media will replace marketing…something I try to remind myself of every day is my work in the interactive space is just one of many equally important channels in a successful advertising/marketing campaign.

By: sbishop

sbishop — Thu, 04 Feb 2010 15:28:16 +0000

Thanks for the comment Sera. Given the right well thought out strategy and approach, I agree with you. Social Media marketing can benefit just about every business. I don't think all tools will work for every company, but most businesses will benefit from at least some of the tools. Although I believe every business should be monitoring the conversations online.

By: Sera

Sera — Thu, 04 Feb 2010 10:51:23 +0000

Cool. I enjoyed reading the post. I think Social Media Marketing works for all kinds of business.

By: Tony Wood

Tony Wood — Wed, 03 Feb 2010 05:16:48 +0000

I echo these frustrations. It seems we're almost in a catch 22. We know our clients/teams can understand “social media” but (at least to me) social media is lastly about media. What we should be concerned with is the fact that communication technologies (everything from Facebook to Foursquare) are changing consumer's expectations and increasing marketing opportunities. This evolution/social media/call it what you may requires us to do business differently.

By: Big Myths of Social Media Marketing | Real Time Marketer | organicsocialmedia

Wed, 03 Feb 2010 05:01:02 +0000

[...] Go here to see the original: Big Myths of Social Media Marketing | Real Time Marketer [...]