If a tree falls in the woods…will it make a noise? I have no idea. But I do know that if you send a Tweet…there is a good chance that no one will see it.
Think about it…for someone to see your tweet they need to:
A) Be on their computer at the time of the tweet (which is small percentage of your total follower count)
B) Even if they are on their computer, they need to be on Twitter (an even smaller %)
C) And even if they are on Twitter, they have to be looking at updates
D) While they’re looking at updates…your tweet needs to pop up at that exact time.
The percentage of that is very small. So most Tweets, I argue, float alone in cyberspace…never to be seen again. Many social-media “gurus” will urge you to get a higher follower count. And while that makes sense, I have a better idea.
Rather than increasing the people who may be staring at a computer screen at the precise time you send a message on Twitter. Why not get people to look for what you have to say? Why not have people see your tweets by making them care.
You don’t want people to just see your tweets…you want them to care about them.
So here’s some quick steps to get people to care about your tweets:
1. Have A Twitter Brand Identity
You need to decide who you are on Twitter. You need to have a brand identity. Figure out why you’re on Twitter and what you want to be known for. I started out wanting to be “A go-to-guy for marketing and social media information.” With that idea for my brand I sent out articles related to those topics. After a while, people begin to trust that you send quality content.
2. Attract Targeted Followers
After you establish a brand identity…its time to pick a targeted audience. Way more important than follower count is targeted followers. 5,000 Followers on Twitter is useless if they are not targeted. If you are a store or a restaurant…you want to attract local followers. If you tweet primarily about Photography, you’ll want followers with similar interests. Otherwise, nobody is going to care. Decide what target you are going after…and attract that crowd.
3. Tweet Quality
You need to tweet interesting and quality content. This is obviously a judgment call by your followers…that’s why you need a targeted following. Don’t just send info about you, or your blog, or your company. Send information and tweets that are consistent with your brand. If you’re reading a blog post or article that you find interesting, your followers will probably find it interesting too.
4. Interact With Others
Twitter is about conversation…and no one likes one sided conversation. If you don’t interact on Twitter, why will anyone interact with you? They won’t. Jump into conversations. ReTweet other interesting articles. Have opinions. Answer Questions. Interact.
5. Tweet With Frequency
If you decide you’re going to have an active profile…then be active. That means you need to tweet a few times a day. If you can’t commit to that activity, then don’t waste your time with Twitter.
6. Display Emotion
Not moon-bat crazy hysteria. But people want to know that you’re a real person. If your favorite team is getting the tar smacked out of them again and go 1-15 in the regular season…then tweet how your heart was just ripped out again. If you went and saw a wonderful movie…let people know about it. You don’t always have to tweet business. Yes stay consistent…but let people see a glimpse of the person behind the profile pic.
Follow these simple steps and you’ll start seeing a lot more interest in your tweets. I’ve tried to follow these steps and I’ve seem good results…I expect you will too.
*Think my ideas are solid and may work well for your business…let’s chat!*
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Scott S. Bishop is editor for Real Time Marketer and a marketing strategist with a specialty in social media. He is an avid blogger and active across the net. He is @thescottbishop on Twitter
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