With the boom of a penny stock, 50 Cent’s Twitter profile may have the most twitter influence on the net.
Hip hop superstar turned business Mogul 50 Cent, has dominated almost every aspect of both a music and a business career. Last week he proved he’s also dominant in “Social Media Influence”. While it’s no doubt celebrities are popular on Twitter, few have proven their tweets can actually generate real behavior, which I argue is actual influence.
If you’re only familiar with 50 Cent’s music career, you’re only seeing a small portion of his business. He has deals and business ventures with Reebok, Right Guard, Sleek Audio, and countless others but is most noted for his 100 million dollar payday when Coca Cola bought Vitamin Water.
So last October, when Mr. Curtis Jackson, aka Fifty, received 30 million shares of H&H (HNHI) in a private placement deal it was no big thang. For those who don’t live in the world of penny stocks, H&H Imports is basically a company that owns and then markets TV Goods. Think “as seen on TV” crap like the Snuggie and Pajama Jeans.
50 Cent’s Twitter Influence Is Real Influence
Maybe it was his Hustler’s Ambition, but last week he thought it was a good idea to mention the stock opportunity to his fans on Twitter. That’s when things took off. Now 50 Cent has been used to getting heat from the feds and the police before, but I’m guessing not from the SEC. I can only assume that’s why these Tweets promoting the stock have been deleted from his twitter account.
- “HNHI is the stock symbol for TVG sleek by50 is one of the 15 products this year. If you get in technically I work for you. BIG MONEY”
- “TVG’s stock went from 5cent to 10 in one day. You can double your money right now. Just get what you can afford.”
- “HNHI is the stock symbol for TVG there launching 15 different products. they are no joke get in now.”
- “You better get in now TVG I’m never saying this again. Watch how this company blows up.”
- “Ok ok ok my friends just told me stop tweeting about HNHI so we can get all the money. Hahaha check it out its the real deal. ”
5 Tweets That Go Straight To the Bank
Regardless of whether his tweets are up on his account or not, because of his endorsement, the stock went into supernova. In one day the stock went from 10 cents in the morning and closed at 39 cents. For you math majors, that’s a jump of 29 cents, or 290%.
The real money value of Jackson’s 30 million-share stake jumped $8.7 million. The stock continued to climb to both record highs and record volumes. The Company’s shares hit their last 4 day session high of $0.45 and are at the time of this post trading at $0.28.
The point is not how much 50 Cent cashes out at or whether or not this is at a grey area of SEC regulations. The point is that up until this point, I have not heard of a more influencial twitter display in this short amount of time. So while most celebrities tweet about trivial aspects of their day, 50 Cent decided to put one of his companies in the spotlight.
And it proved he is the Twitter P.I.M.P.
Scott S. Bishop is editor for Real Time Marketer and is the Director of Social for an integrated marketing firm. He is an avid blogger and active across the net. He is @thescottbishop on Twitter