February 2010

Are You Building a Blogging Community?

Your blog posts are great, but are you building a loyal readership by adding community aspects to your blog. I have the availability for my readers to consume my posts in a variety of formats. RSS Subscriptions, Email Subscriptions, and of course direct traffic. But in order to really establish a loyal user base, you [...]

February 27, 2010 Blog Strategy 12 comments click Here To Read More…

Your Social Media Strategy Sucks

Yes, your social media strategy sucks. That seems a little harsh…True. But here at the RTM there is no dilly dally. Denying the truth doesn’t make it better. But just pointing out flaws doesn’t make you better…and I want you to succeed. So, how do we fix it? Tie Your Social Media Strategy to REAL [...]

February 26, 2010 Social Media 5 comments click Here To Read More…

Facebook User Statistics

Here is a great list of important Facebook stats. If you’re going to incorporate Facebook into your social media marketing strategy, you need to have an understanding of the Facebook user. Here is a terrific breakdown of user activity. As you can see, the average Facebook user’s activity is limited when it comes to pages, [...]

February 25, 2010 Facebook 3 comments click Here To Read More…

PR Case Study: Hey Nickelback, Embrace The Pickle

I’m sorry…I just can’t let this story die. There’s just too many lessons we can apply back to social media marketing and Public Relations. So as we all know, a Pickle has fan more fans than the band Nickelback. Unfortunately, someone forgot to tell the lead singer, Chad, that the whole thing is tougne and [...]

February 24, 2010 Case Study 6 comments click Here To Read More…

Can This Pickle Out Market Big Brands?

Can this pickle get more fans than 90% of Big Brands? Can a pickle beat big brands at social media marketing? Yes…I said pickle. It wasn’t a typo. I recently posed the question on my blog…”Can A Brand Create a Viral Campaign?“. I had the same debate on Twitter. A few folks said that yes, [...]

February 23, 2010 Facebook 9 comments click Here To Read More…

Are You Writing For Your Readers Or Google?

Read anything about blogging advice and SEO is bound to enter an early chapter. I say throw out any thoughts of writing for SEO traffic. Your readers are your top priorities, not Google. Drop the SEO mindset…at least at first. Yes, organic traffic is great. I track mine on a daily basis about what is [...]

February 22, 2010 Blog Strategy 5 comments click Here To Read More…

See You At STL Innovation Camp

I’m speaking at next week’s STL Innovation Camp in St. Louis. The Date is Feb 26th – Feb 28th. The agenda is set for everything an Entrepreneur needs to get a business running quickly. There are four Education Tracks that are being set up…Tech, Entrepreneur, Business, & Marketing. Obviously I’ll be speaking about Social Media [...]

February 20, 2010 Event 2 comments click Here To Read More…

Can A Brand Create a Viral Marketing Campaign?

Can a company create a Viral Marketing Campaign? I know that most brands want to create a YouTube sensation that gets a million hits and an ad campaign that sweeps the social networks by storm. But can it be done? Yes, companies can spend money to create big ads and generate a lot of social [...]

February 19, 2010 Debate 11 comments click Here To Read More…

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